Social Media Marketing Executive

Job Overview:

We are looking for a Social Media Marketing Executive who has hands-on experience in LinkedIn marketing, organic marketing strategies, LinkedIn sales, and lead generation. The ideal candidate should be proactive, creative, and data-driven, capable of building a strong online presence and generating quality B2B leads through organic social campaigns.

Key Responsibilities:

• Develop and execute organic social media strategies with a primary focus on LinkedIn.
• Manage and optimize Searchonic’s and clients’ LinkedIn company pages and personal branding accounts.
• Create engaging and professional content (posts, graphics, polls, articles) aligned with brand goals.
• Build and maintain strong relationships with target audiences via LinkedIn outreach and messaging.
• Execute LinkedIn lead generation campaigns by identifying and connecting with decision-makers (CXOs, Founders, CEOs, etc.).
• Perform daily LinkedIn activities including profile visits, connection requests, and follow-ups.
• Track and report on social media performance and lead conversion metrics.
• Research competitors and stay updated with LinkedIn algorithm updates and best practices.
• Support additional organic social media marketing efforts across platforms (Facebook, Instagram, Twitter, etc.)

Key Requirements:

• 6 months – 1 year of proven experience in LinkedIn organic marketing, outreach, and B2B lead generation.
• Strong knowledge of B2B marketing strategies, LinkedIn sales, and audience targeting.
• Excellent communication skills (both written and verbal).
• Ability to ideate, create, and manage professional LinkedIn content, Hands-on experience with LinkedIn Sales.
• Strong analytical and reporting skills to measure performance and optimize campaigns.
• Self-driven, proactive, and adaptable to work independently or collaboratively in a fast-paced environment.
• Up-to-date with LinkedIn algorithm updates and emerging organic marketing trends.