Social Media Marketing Executive

Key Responsibilities:

Social Media Strategy

• Develop and implement effective social media strategies to enhance brand visibility and audience engagement.
• Coordinate with marketing, design, and content teams to ensure strategies align with overall business objectives.

Content Creation & Management

• Produce engaging multimedia content, including videos, infographics, reels, carousels, and static images, for platforms such as Facebook, Instagram, LinkedIn, Pinterest, YouTube, and X (formerly Twitter).
• Create and manage content calendars; schedule posts using tools like Hootsuite, Buffer, or Sprout Social.
• Write platform-specific, engaging captions for various target audiences.

Community Engagement

• Monitor and actively engage with followers, nurturing a positive and interactive community.
• Respond to customer inquiries, feedback, and complaints professionally and promptly.

Analytics & Reporting

• Must have Track, analyze, and report key performance metrics using Google Analytics, Meta Insights, LinkedIn Insights, YouTube Insights, and X Analytics.
• Generate detailed weekly and monthly performance reports, leveraging insights to refine strategies.

Paid Advertising

• Strategize, create, manage, and optimize paid social media campaigns using Meta Ads Manager, LinkedIn Ads, etc.
• Conduct A/B testing to enhance ad performance and optimize campaign ROI.

Trend Monitoring & Innovation

• Continuously research and stay updated with emerging social media trends and technologies.
• Experiment with new formats like Stories, Live Sessions, and Reels to drive engagement.

preferred :-

Collaboration & Influencer Management

• Plan and coordinate influencer marketing and strategic partnerships.
• Manage the complete lifecycle of influencer and partnership campaigns.

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹35,000.00 per month

Benefits:

• Health insurance
• Leave encashment
• Provident Fund

Work Location: In person