Social Media Marketing Executive

A Social Media Marketing Executive in a digital marketing agency plans, creates, and manages social content to grow clients’ brands, drive engagement, and support business goals across platforms like Instagram, Facebook, LinkedIn, and YouTube.

Role Summary

A Social Media Marketing Executive is responsible for executing social media strategies, managing day-to-day posting, and analysing performance to improve reach, leads, and ROI for multiple client accounts.

Key Responsibilities

• Develop and implement platform-wise social media strategies for agency clients (content calendar, campaigns, and posting schedules)
• Create, curate, and publish content (reels, posts, carousels, stories, captions) aligned with each client’s brand voice and objectives.
• Monitor comments, DMs, and online conversations; respond promptly and maintain positive community engagement.
• Coordinate with designers, copywriters, and performance marketers to run integrated campaigns (organic + paid).
• Track and analyse metrics (reach, engagement, followers, clicks, leads) and prepare monthly reports with insights and action points.
• Stay updated on social media trends, audio, formats, and competitor activity to suggest new ideas for clients.

Required Skills & Qualifications

• Strong content writing and caption-writing skills, with understanding of hooks and CTAs.upgrad+1​
• Basic design and video-editing skills (Canva, CapCut, etc.) for creating social-first creatives.
• Knowledge of analytics tools (Meta Business Suite, Instagram Insights, third‑party schedulers).
• Ability to manage multiple client accounts, deadlines, and campaigns in a fast-paced agency environment.
• Bachelor’s degree in marketing, mass communication, or related field preferred; 1–3 years of social media experience is typically expected.

Job Type: Full-time

Pay: ₹10,008.47 - ₹15,000.00 per month

Work Location: In person