Social Media Marketing Executive

About Us

Social Media Marketing Executive

Key Responsibilities

• Social Media Management

• Handle day-to-day management of company’s social media platforms (Instagram, Facebook, YouTube, LinkedIn, etc.).
• Plan and post engaging, high-quality content (images, videos, reels, stories) aligned with brand voice.
• Maintain a consistent posting calendar to maximize reach and engagement.

• Content Creation & Engagement

• Brainstorm creative campaign ideas and trends relevant to the baby care industry.
• Increase organic engagement (likes, shares, comments, saves) by interacting with the community.
• Work with graphic designers, video editors, and copywriters to create engaging content.

• Paid Advertising

• Plan, execute, and optimize paid ad campaigns (Meta Ads, Google Ads, YouTube Ads, etc.).
• Monitor ad performance, analyze ROI, and ensure efficient ad spends.

• Influencer Marketing

• Identify and connect with relevant influencers (parenting, lifestyle, baby care niches).
• Coordinate product collaborations, negotiate deliverables, and manage influencer contracts.
• Ensure influencers deliver high-quality videos/reels and brand-aligned content on time.

• Analytics & Reporting

• Track key performance metrics (engagement rate, reach, impressions, conversions).
• Generate weekly/monthly reports and provide insights to improve campaigns.

• Brand Development

• Stay updated on social media trends and competitor activities.
• Suggest innovative ideas to build brand visibility and customer trust.
• Collaborate with customer support to resolve social queries/complaints.

• Other Responsibilities

• Support email and WhatsApp marketing campaigns.
• Assist in website/blog content for SEO growth.
• Coordinate with sales and operations for campaign alignment.
• Ensure timely execution of festive/seasonal campaigns.

Requirements

• Proven experience (1–2 years) in Social Media Marketing, preferably in FMCG / D2C / Baby Care brands.
• Strong knowledge of Instagram, Facebook, YouTube, and influencer marketing.
• Hands-on experience in Meta Ads / Google Ads.
• Knowledge about Canva.
• Excellent communication and negotiation skills.
• Analytical mindset with ability to generate insights from data.
• Creative thinker with trend awareness.

Perks & Benefits

• Opportunity to work with a growing baby care brand.
• Creative freedom to execute campaigns.
• Exposure to influencer and digital marketing industry trends.