Social Media Marketing Executive

AVIS Hospitals India Limited

0 years

3 - 4 Lacs

hyderābād

Posted:5 hours ago| Platform: GlassDoor logo

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Skills Required

marketing strategy design data healthcare segmentation targeting strategies development optimization metrics management testing experimentation reporting reports compliance regulations collaboration

Work Mode

On-site

Job Type

Full Time

Job Description

Key Responsibilities

Campaign Strategy & Execution: Design and execute data-driven lead generation campaigns on Meta platforms (Facebook and Instagram) tailored to our healthcare offerings.
Audience Segmentation: Leverage advanced targeting strategies to identify and engage high-potential audiences, focusing on key demographics and patient needs.
Creative Development: Collaborate with designers and copywriters to craft visually appealing and persuasive ad creatives that deliver measurable results.
Performance Optimization: Continuously monitor ad performance metrics (CTR, CPC, CPA) to optimize campaigns for maximum lead generation and ROI.
Budget Management: Manage ad budgets effectively, ensuring every rupee is utilized to maximize returns while staying cost-efficient.
A/B Testing & Experimentation: Conduct A/B testing on creatives, audiences, and placements to refine strategies and improve conversions.
Insights & Reporting: Provide detailed reports with actionable insights on campaign performance, highlighting successes and areas for improvement.
Policy Compliance: Ensure all campaigns comply with Meta advertising guidelines and healthcare regulations, maintaining brand integrity.
Cross-Functional Collaboration: Work closely with marketing, design, and medical teams to ensure campaigns align with business goals and patient needs.
Note : if You know Meta Campaign then only apply

Job Type: Full-time

Pay: ₹30,000.00 - ₹40,000.00 per month

Benefits:

Provident Fund

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