Social Media Marketing

Job description

About the Role:

Social Media Executive

Key Responsibilities:

• Create engaging content for social media, email newsletters, websites, and marketing campaigns.
• Design visually appealing creatives using

  Canva

  and ensure brand consistency across all platforms.
• Manage and grow multiple

  social media accounts

  (Facebook, Instagram, etc.) across different regions.
• Coordinate with the marketing team to plan and schedule promotional messages, product launches, and announcements.
• Run and optimize

  Google Ads

  and

  Meta (Facebook/Instagram) Ad Campaigns

  for lead generation and sales.
• Manage

  email marketing campaigns

  using tools like

  Mailchimp

  , ensuring high open and conversion rates.
• Develop and execute monthly content calendars and digital marketing plans.
• Track and report performance metrics using

  Google Analytics

  ,

  Meta Insights

  , etc., and suggest improvements.
• Collaborate with design, product, and sales teams to align messaging and marketing goals.
• Conduct competitor research, stay up-to-date on digital trends, and bring fresh ideas to the table.
• Optimize content and campaigns for SEO, visibility, and performance.

Key Requirements:

• Must be fluent in English (written & verbal).
• Strong content writing and copywriting skills.
• Hands-on experience with

  Canva

  (or similar design tools).
• Working knowledge of

  Google Ads

  and

  Meta Ads Manager

  .
• Proficiency in

  email marketing tools

  such as Mailchimp or Klaviyo.
• Good understanding of

  SEO best practices

  and digital campaign metrics.
• Prior experience managing

  multiple social media accounts

  .
• Ability to think creatively, adapt quickly, and work collaboratively with a team.
• Familiarity with e-commerce platforms like Shopify, Etsy, or Amazon is a plus.
• Video editing skills (Reels, Stories, YouTube Shorts) are a bonus.

Job Types: Full-time, Permanent, Fresher

Schedule:

• Day shift
• Fixed shift
• Morning shift

Experience:

• Canva: 1 year (Required)
• Social media marketing: 1 year (Required)
• Email marketing: 1 year (Required)

Location:

• Adyar, Chennai, Tamil Nadu (Required)