Social Media Marketing Associate

Social Media Marketing Associate – Events & Brand Solutions

Location:

About U

sWe are the Events & Brand Solutions Team at The Hindu Group — the creative force behind some of India’s most compelling cultural, intellectual, and experiential properties

.At the heart of our work is audience engagement — both on-ground and online — with a focus on digital storytelling, data-driven amplification, and hybrid event formats that redefine how audiences interact with media-led experiences

.Role: Social Media Marketing Associate – Events & Brand Solutio

nsWe’re looking for a digitally fluent, content-focused marketer to join our team full-time. In this role, you’ll work closely with the Assistant Manager – Digital Marketing to shape the digital presence of some of our flagship propertie

s.You’ll help drive day-to-day content creation and execution across platforms, contribute to larger campaign strategies, and play a role in integrating digital touchpoints into our on-ground event experience

s.What You'll

DoPlan, schedule, and manage content calendars for events, client activations, and brand IPs across Instagram, LinkedIn, Twitter/X, and Facebo

ok.Develop engaging content across formats — from static creatives and reels to countdowns, polls, carousels, and promotional pos

ts.Cover events in real time, capturing key moments, visuals, and narratives that resonate with digital audienc

es.Collaborate with design, editorial, and marketing teams to ensure brand alignment across conte

nt.Contribute to influencer collaborations and content seeding across digital communiti

es.Support the execution of performance marketing campaigns aimed at lead generation and audience acquisition for both editorial and client-led even

ts.Bring creative thinking to campaign planning — from unique concepts to format innovation — with a focus on delivering standout engageme

nt.Monitor analytics, prepare post-event performance reports, and provide insights to improve future campaig

ns.Assist in digital integration efforts across hybrid events and webina

rs.What You B

ringA degree in Marketing, Mass Communication, Media Studies, or a related fi

eld.1–2 years of experience in a digital or social media role, preferably within the media, events, or content sp

ace.Experience in running or supporting performance campaigns across digital platfo

rms.Strong understanding of social media platforms and current digital tre

nds.Good copywriting and storytelling instincts; knowledge of Canva or basic video editing is a p

lus.Ability to work under tight timelines, manage multiple projects, and collaborate with cross-functional te

ams.A creative, problem-solving mindset and an interest in shaping campaigns that are both effective and origi

nal.Why Jo

in UsThis is an opportunity to work in a space where ideas matter, creativity is encouraged, and impact is measurable. At The Hindu Group, you’ll be part of a team that values initiative and innovation — where every project is a chance to build something meaningful, both for the audience and the b

rand.
If you're looking to grow in a role that balances content, community, and performance in equal measure, we'd love to hear fro

m you.📩 Interested? Let’

ote to jebastin.anburaj@thehind