Job
Description
Social Media & Influencer Marketing Specialist About the Role: We are looking for a dynamic and creative Social Media & Influencer Marketing Specialist to lead our digital presence across platforms. You will be responsible for managing social media strategies, collaborating with influencers, and overseeing online reputation management (ORM) to build a strong, positive brand presence. Key Responsibilities: 📢 Social Media Marketing Review and enhance current social media strategy, content mix, and audience engagement tactics. Develop and manage a content calendar aligned with brand campaigns and trends. Optimize creatives, captions, and posting schedules for maximum engagement. Track key performance metrics (engagement rates, followers’ growth, reach, etc.) and adjust strategies accordingly. Coordinate with design and content teams for visual and written assets. ⭐ Online Reputation Management (ORM) Monitor brand mentions, reviews, and comments across online platforms. Respond promptly and professionally to both positive and negative feedback. Implement ORM strategies to improve and maintain a positive brand image. Track reputation trends and generate reports with insights and recommendations. 🎯 Influencer Marketing Identify and evaluate potential influencers and content creators for brand collaborations. Initiate partnerships and manage influencer onboarding and campaign briefs. Track influencer campaign performance (reach, engagement, conversions) and compile reports. Build and expand an active network of influencers for ongoing and future collaborations. Key Skills Required: Strong knowledge of major social media platforms (Instagram, Facebook, Twitter, LinkedIn, YouTube) Proficiency with social media management tools (Hootsuite, Buffer, Sprout Social, etc.) Experience with ORM tools and platforms (Google Alerts, Review Trackers, Mention, etc.) Basic knowledge of digital marketing metrics and analytics. Excellent communication, content planning, and relationship management skills. Creative mindset with an eye for trends, visuals, and brand storytelling. Good to Have: Visual Content Creation Review current photography and videography assets for quality and relevance. Plan and execute photo and video shoots aligned with campaign objectives. Regularly publish engaging, platform-optimized visual content. Work closely with influencers and social teams to maintain a consistent brand look. Show more Show less
