Social Media Manager

Job Description

Social Media Manager Location: Hyderabad | Experience: 3–5 years At Sleeplove , We’re building a brand that makes rest aspirational again — through comfortwear, rituals, and stories that speak to how modern women really live. And now we’re looking for someone to help us bring that world to life on social — not through gimmicks or growth hacks, but through real cultural relevance, beautiful content, and a strong brand point of view. Role : As our Social Media Manager , you’ll shape the voice and presence of Sleeplove online. Your mission? To craft a digital world where our story lives — beautifully, consistently, and with meaning. You’ll build more than just posts — you’ll build connection. From strategy to storytelling, you’ll turn scrolls into sentiment and engagement into community. Your creativity and strategic instincts will help make Sleeplove a daily part of our audience’s lives — while driving awareness, loyalty, and organic growth. What you’ll own: Content Creation Craft beautiful, brand-aligned content across formats — from photos and reels to behind-the-scenes and UGC — that reflects Sleeplove’s luxury-meets-realness aesthetic. Social Strategy & Execution Design and execute a smart, trend-aware social media strategy that drives awareness, engagement, and community-led growth — not just followers. Platform Ownership Lead Sleeplove’s presence across Instagram, Pinterest, Facebook, and emerging platforms. Know what works where — and why. Community Engagement Be the voice of the brand online — responding to DMs, comments, and stories to build real, meaningful connections with our audience. Analytics & Iteration Track what’s working (and what’s not). Use insights to shape content direction, improve engagement, and scale impact. Influencer Partnerships Identify and collaborate with creators who align with our world. Pitch, negotiate, brief, and build long-term relationships with influencers who get Sleeplove. UGC & Customer Stories Turn our real customers into our best storytellers — sourcing, curating, and amplifying authentic moments that reflect our brand values. Cross-Team Collaboration Work closely with product, brand, and design to ensure everything we put out feels cohesive, intentional, and distinctly Sleeplove. What we’re looking for: 3–5 years of social media or content experience , ideally in a D2C/lifestyle brand Someone who genuinely lives the internet — trends, culture, creators, conversation A deep sense of aesthetics — you know when something feels off-brand, even if no one else notices Great with people — you can handle influencer negotiations, agency calls, and meme DMs Can think like a marketer but create like a storyteller Highly self-driven, detail-oriented, and not afraid to test, learn, and move fast What you’ll love: Creative freedom — a real chance to build a differentiated brand A creative, purpose-led team that values ownership, intuition, and high standards A category-defining journey — we’re creating a new space in how India rests A chance to shape culture, not just chase it Send us your resume, 2–3 work samples (or your Insta/portfolio), and a line on why this role excites you — to connect@sleeplove.co