Social Media Manager

marketing agency

storytelling, digital trends, and campaign execution

Core Responsibilities

Social Media Strategy & Management

• Develop and implement comprehensive social media strategies aligned with client business goals.
• Manage day-to-day operations of social media platforms (Instagram, Facebook, LinkedIn, YouTube, etc.).
• Monitor performance metrics and adjust strategies based on analytics.

Content Creation & Curation

• Create compelling content including graphics, captions, reels, videos, and stories.
• Maintain an editorial calendar for consistent posting across platforms.
• Collaborate with designers, videographers, and marketing teams to deliver diverse content formats.

Brand Building & Community Engagement

• Build strong social media presence for healthcare and other industry clients.
• Respond to comments, messages, and queries professionally and promptly.
• Foster online communities and explore influencer partnerships.

Campaigns & Promotions

• Conceptualise and execute social media campaigns for product launches, offers, and events.
• Work closely with internal teams to align with marketing activities.
• Track competitor activity and identify new content opportunities.

Reporting & Analytics

• Track and analyze social media KPIs (reach, engagement, growth, leads).
• Share reports with insights and recommendations.
• Use social listening to monitor feedback and optimize strategies.

Requirements

• Mandatory:

  Proven experience in

  Healthcare Marketing

  (minimum 1 year).
• 2–3 years of social media management experience (agency background preferred).
• Strong command of content writing, visual storytelling, and digital trends.
• Proficiency with tools like

  Meta Business Suite, Canva, Buffer/Hootsuite, analytics tools

  .
• Basic knowledge of design and video editing tools is a plus.
• Creative mindset, ability to handle multiple brands, and strong attention to detail.

Location:

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