Social Media Manager

Key Responsibilities

• Social Media Strategy:

Develop and implement a comprehensive social media strategy aligned with overall marketing goals, focusing on both awareness and demand generation.

• Content Creation & Management:

Plan, create, and manage engaging, platform-native content tailored for Meta, Google, and other key channels.

• Community Engagement:

Build and nurture online communities by engaging with followers, responding to queries, and fostering meaningful interactions.

• Online Reputation Management (ORM):

Monitor and manage brand mentions, reviews, and sentiment across platforms to maintain a positive brand image.

• Analytics & Reporting:

Track, analyze, and report on social media performance metrics to measure effectiveness against defined KPIs and optimize strategy accordingly.

• Collaboration:

Work closely with cross-functional teams, including marketing, PR, and product, to ensure consistent brand messaging and campaign execution.

• Performance & KPI Ownership:

Treat social media as a critical Top-of-Funnel (TOFU) awareness and demand generation lever, owning and achieving defined performance KPIs.

• Platform-Native Strategy & Execution:

Strategize and execute content that is native to key platforms such as Meta and Google, ensuring relevance, engagement, and performance optimization.

Requirements

• Bachelor’s degree in marketing, communications, public relations, or a related field.
• 5+ years of experience in social media management, ORM, or digital marketing.
• Excellent communication skills with a passion for community building.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Proficiency in social media management tools such as Meta Business Suite, Hootsuite, Buffer, or Sprout Social.
• Strong attention to detail and ability to handle sensitive and confidential information

Job Type: Full-time

Pay: Up to ₹1,300,000.00 per year

Benefits:

• Health insurance
• Provident Fund

Work Location: In person