Social Media Manager

Ensure

• CONTENT CREATION (40%)
• Content Ideation & Conceptualisation
• Ideate platform-relevant content for all four assets
• Translate business, finance, culture, and leadership inputs into clear, human content
• Ensure each asset has a distinct voice and purpose
• Content Creation & Capture
• Create or oversee creation of:
• Reels
• Carousels
• Static posts
• Short videos
• Actively capture
• Office moments
• Team celebrations
• Events
• Behind-the-scenes content
• Work closely with design and video teams to execute concepts
• Founder & Leadership Content (GL)
• Assist in: Structuring talking points Preparing content outlines Converting long-form conversations into short-form assets Ensure founder content is authentic, grounded, and first-person ___________________________________________________________________________________________________________________________________________________
• CONTENT STRATEGY, MANAGEMENT & EXECUTION (60%)
• Content Strategy & Planning
• Own the master monthly content calendar
• Create asset-wise content plans aligned with:
• Business priorities
• Campaigns
• Product launches
• Cultural moments
• Ensure optimal repurposing of content across assets
• Multi-Asset Management
• Manage content flow across:
• Prachay Group
• Life at Prachay
• BondSmart
• Girish Lakhotiya
• Prevent duplication or overlap of messaging
• Maintain clarity of role for each platform and asset
• Publishing & Community Management
• Schedule and publish content as per plan
• Platform-specific formats
• Correct tagging and collaborations
• Monitor comments, DMs, and mentions
• Escalate sensitive investor or brand queries when required
• Performance Tracking & Insights
• Track:
• Reach
• Engagement
• Saves
• Shares
• Follower growth
• Prepare:
• Weekly snapshots
• Monthly insight reports
• Recommend improvements based on data and patterns
• Stakeholder & Team Coordination
• Coordinate with:
• Design
• Video
• Performance marketing
• HR
• Sales & Distribution teams
• Manage approvals, feedback loops, and timelines
• Act as the central point of ownership for all social content
• Content Governance & Quality Control
• Ensure:
• Brand tone consistency
• Simplicity in financial communication
• Compliance with internal guidelines
• Maintain proper storage and documentation of all content assets
• Ensure consent and sensitivity in people-focused content
  

Skills And Knowledge

Must-Have

• Strong understanding of Instagram, LinkedIn, YouTube
• Ability to simplify complex topics (especially finance)
• High ownership and organisational skills
• Strong writing and visual sense
• Experience managing multiple brands/pages simultaneously
• Good-to-Have
• Experience in finance, NBFC, investment, or startup ecosystem
• Understanding of performance content and distribution logic
• Basic video/editing sensibility (not execution-heavy)
  

Success Metrics (KPIS)

• Consistency and quality of content output
• Clear differentiation across four assets
• Engagement quality (not just numbers)
• Content reuse efficiency
• Leadership satisfaction with content clarity
• Cultural resonance of Life at Prachay content
  

Who Should Apply

• Thinks strategically, not just creatively
• Can balance creation with structure
• Enjoys working closely with leadership
• Can manage complexity without chaos
• Understands that content is a business tool, not decoration
  

Responsibility Split

• 40% – Content Creation
• 60% – Content Strategy, Management & Execution
  

Salary