Social Media Manager

Outlook India is launching an exciting new Gaming and Youth Culture Division to become the premier destination for gaming communities and fandoms worldwide. We cover everything from gaming & competitive esports to the latest in anime, concerts, and youth culture trends. With our established media expertise, we're committed to telling the most compelling stories for stakeholders in gaming, esports, and pop culture industries.

Outlook India is seeking a Social Media Manager specializing in gaming, esports, anime, music, and youth culture to spearhead our social media strategy, engage our audience, and amplify our brand presence across platforms. This role requires a creative strategist who can build engaged communities, maximize our content reach, and establish Outlook India as the authoritative voice in gaming and youth culture conversations while driving meaningful engagement with our target audiences.

Responsibilities:

• Build and Develop Outlook India’s new gaming and youth culture division across multiple platforms (Twitter/X, Instagram, LinkedIn, YouTube, Discord, and Facebook) to establish Outlook India as the authoritative voice in gaming and youth culture.
• Stay updated with news and trends in gaming, esports, anime, music, and youth culture to create timely and engaging posts.
• Work with our editorial and video teams to promote articles and amplify video content across platforms Plan and manage paid social media campaigns across platforms.
• Write engaging copies for different platforms, adapting tone from professional to casual as needed
• Track performance metrics and adjust strategies to improve reach and engagement
• Develop creative campaigns that grow our audience and increase community interaction 

Basic Qualifications:

• 2-3 years of social media management experience, preferably in gaming and youth culture adjacent fields. Strong knowledge of major social media platforms and how they work
• Ability to spot trending topics in gaming and youth culture and turn them into engaging social content Excellent Twitter skills with experience creating engaging threads
• Experience making visually appealing Instagram content
• Knowledge of running paid social media campaigns and audience targeting
• Ability to read analytics and use data to improve social media performance
• Creative mindset with genuine interest in gaming culture, anime, and youth trends

Preferred Qualifications:

• Prior experience in gaming or anime communities.
• Basic design skills for creating social media graphics
• Experience working with gaming influencers or content creators
• Understanding of platforms like Discord to build communities.