Social Media Manager

Social Media Manager

Key Responsibilities:

• Develop and implement comprehensive social media strategies aligned with brand goals and digital retail initiatives.
• Manage day-to-day operations of social media accounts (Instagram, Facebook, Twitter/X, LinkedIn, Youtube, etc.) for the brand and its digital retail partners.
• Create, curate, and schedule engaging content including graphics, videos, and copy.
• Collaborate with retail partners to plan and execute joint campaigns, product launches, promotions, and influencer initiatives.
• Maintain a consistent brand voice and visual identity across all platforms.
• Monitor, analyze, and report on social media performance and campaign ROI using analytics tools.
• Stay current on social media trends, platform updates, and emerging best practices.
• Respond to community questions and comments in a timely, brand-appropriate manner.
• Manage relationships with influencers, content creators, and digital retail collaborators.

Requirements:

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field.
• 3+ years of experience in social media management, preferably in retail or consumer brands.
• Strong knowledge of digital retail dynamics (e.g., partnerships with Amazon, Flipkart, Nykaa, Myntra, etc.).
• Demonstrated success in managing brand pages and handling co-marketing with retail partners.
• Excellent copywriting, visual storytelling, and communication skills.
• Proficiency in tools like Meta Business Suite, Hootsuite, Canva, Later, or similar.
• Analytical mindset with experience using insights from platforms like Google Analytics, Meta Insights, and more.
• Creative thinker with attention to detail and brand consistency.
• Familiarity with paid media (Meta Ads, Google Ads, etc.).

Note: Candidates must be from Mumbai only