Social Media Manager (Founder's Office)

Overview

Sknly

Social Media Manager

Role:

Location:

Start:

What You'll Do

• Own the calendar:

   Plan, ideate, and manage a monthly content calendar across Instagram (primary), YouTube Shorts, Pinterest, and LinkedIn.

• Make the work:

   Script, shoot, and edit high-retention short-form videos; design quick, on-brand creatives in Canva/Adobe; draft hooks, captions, and CTAs.

• Community love:

   Reply to DMs/comments, run story formats, and turn followers into superfans while keeping Sknly’s playful-premium tone tight.

• Creators & UGC:

   Source and brief creators, manage gifting/PR seeding and deliverables, and repurpose UGC with clear usage rights.

• Launch with polish:

   Co-lead shoot moodboards, on-set capture, asset organization, and go-live rollouts for product drops and brand moments.

• Measure what matters:

   Track saves, shares, ER, audience growth, watch time, CTR/UTM performance, and social-led revenue; report insights and iterate weekly.

• Partner across growth:

   Work with performance to spin organic winners into paid variants (hooks, cuts, formats) and keep messaging consistent across touchpoints.

• Keep the brand tidy:

   Ensure every asset follows our look/feel (icons, fonts, copy, color) and evolves with the playbook.

Who You Are

• 1-2 years

   in social/content for beauty, D2C, or lifestyle (agency or startup).
• A 

  portfolio of Reels/Shorts

   you’ve personally produced (show retention, not just aesthetics).
• Hands-on with 

  CapCut/Adobe Premiere (basic), Lightroom/Photoshop or Canva

  , and scheduling tools (Later/Meta Suite/etc.).
• Strong creative writing for 

  hooks, scripts, and captions

   that convert views into engagement and clicks.
• Comfortable 

  planning and coordinating shoots

   (UGC, behind-the-scenes, founder POV).
• Data-curious with clear understanding of ER, watch-time, and what makes content save-worthy.
• Organized, proactive, and calm during launch weeks; open to occasional evening/weekend moments around big drops.

Nice to have

• Experience with 

  influencer ops/PR seeding

   and social commerce (tags, link-in-bio).
• Basic 

  Shopify

   knowledge.
• Comfortable being 

  on-camera

   when needed.

Why Join Us

• Help build 

  India’s first ultra-whipped, fruit-powered bodycare

   brand -> a fresh white space in beauty.

• Founder-level exposure & ownership

    -> what you make goes live (fast).
• Learn more in 

  6 months

   here than 

  2 years

   in a traditional setup.

• Women-led

   team, creative freedom, and products people genuinely love.
• Competitive compensation + performance-based upside, and a very upgraded shower routine.

Apply on LinkedIn or send me your resume to shreya.sknly@gmail.com