Social Media Manager

Running company social media advertising campaigns.

Formulating high-quality novel written and visual content for each social media campaign.

Building a social media presence by maintaining a solid online presence.

Monitoring the company's brand on social media.

 Building brand awareness by engaging relevant influencers.

Managing our online communities to ensure respectful and appropriate engagement.

Responding to comments on each of our accounts.

 Overseeing customer service provided via social media.

 Analysing data to determine whether social media campaigns have achieved their objectives.

 Coaching employees company-wide on content creation best practices.

Social Media Manager Requirements:

 Social media marketing experience.

 Experience in SEO. Canva

 Experience developing social media strategies.

 Experience working with and developing a marketing plan.

 Ability to develop the right voice for each social media platform.

 Proven ability to build social media communities.

 Understanding of graphic design principles.

 Experience as a Brand Manager on social media.

 Ability to measure the success of campaigns.

Strategy & Planning

· Develop social media strategies: Create and implement strategies aligned with business goals to build brand awareness and enhance online presence.

· Maintain a content calendar: Plan and schedule posts to ensure consistent and timely content across all active social media platforms.

· Conduct audience and competitor research: Understand target audiences, identify trends, and analyse competitor activity to find new growth opportunities.

Content Creation & Management

· Create and curate content: Produce original and engaging multimedia content, including text, images, and videos, tailored for different social media channels.

· Manage brand messaging: Ensure content aligns with the brand's voice, guidelines, and overall marketing efforts.

· Coordinate campaigns: Design and manage competitions and other social media campaigns to promote the brand and achieve specific objectives.

Community & Engagement

· Monitor and respond to interactions: Engage with the audience by responding to comments, messages, and inquiries in a timely and professional manner.

· Foster community: Develop discussions and manage online communities to increase engagement and build brand loyalty.

· Manage influencer relationships: Identify and build relationships with influencers and brand advocates to expand brand reach.

Analytics & Reporting

· Monitor social media metrics: Track key performance indicators (KPIs) such as followers, engagement, and traffic.

· Analyse data and report performance: Analyse metrics using tools like Google Analytics and prepare reports to assess campaign performance and inform future strategies.

Collaboration & Trends

· Collaborate with internal teams: Work with marketing, content, design, and sales teams to ensure cohesive branding and support lead generation.

· Stay updated on trends and tools: Research and evaluate the latest social media trends, best practices, and tools to continuously improve strategies and tactics.

· Run paid advertising: Manage and optimize paid social media advertising campaigns, including setting budgets and analysing results.

Job Type: Full-time

Pay: ₹30,000.51 - ₹40,000.85 per month

Benefits:

• Provident Fund

Experience:

• Social media management: 5 years (Preferred)

Willingness to travel:

• 25% (Required)

Work Location: In person