Social Media Manager

Social Media Manager (Team Lead | Organic + Paid | Meta & Google | ROI Ownership)

About the Role

We’re hiring a Social Media Manager to lead and own strategy → execution → reporting across organic and paid channels. You’ll plan creative social strategies, run Meta & Google campaigns end-to-end, and be accountable for growth KPIs and ROI for client accounts.

Key Responsibilities

1) Leadership & Team Management

• Lead a team (creators, designers, copy/video, community, ads exec).
• Set weekly goals, allocate workloads, review outputs, and run stand-ups & weekly reviews.
• Build SOPs, playbooks, and quality bars (naming, file hygiene, turnaround times).
• Coach for skill growth; conduct 1:1s, feedback, and hiring for the pod.

2) Social Media Strategy (Organic)

• Build monthly/quarterly content strategies (pillars, series, calendars, hooks, CTAs).
• Oversee production of Reels/Shorts, carousels, stories, UGC; ensure brand voice & consistency.
• Own community management (DMs, comments, social care SLAs).
• Track content KPIs: reach, saves, comments, watch time, CTR; ship experiments.

3) Paid Social & Search (Performance Marketing)

• Plan → Launch → Optimize → Scale campaigns on Meta Ads (FB/IG) and Google Ads (Search/PMAX/YouTube/Display).
• Create media plans with budgets, forecasts, audiences, geo, placements, and expected CPL/ROAS.
• Set up pixels/conversions (Meta pixel, CAPI), GA4 events, UTM governance, and CRM integrations.
• Run creative testing (hooks, formats, offers), A/B experiments, frequency caps, and funnel stages (TOFU/MOFU/BOFU).
• Collaborate on landing pages (offer clarity, copy, CRO, speed) with designers/dev.
• Own daily/weekly optimization: bids, budgets, audiences, negatives, placements, search terms.

4) Client Communication & Reporting

• Run kickoff workshops, monthly reviews, and QBRs with actionable insights.
• Share dashboards (Looker/Data Studio/Sheets), narrative analysis, and next-step experiments.
• Manage expectations on timelines, attribution, and budget pacing; flag risks early.

5) Compliance & Governance

• Ensure ad policy compliance (Meta/Google), cookie/consent where needed, and brand safety.
• Maintain creative rights, music licenses, and influencer disclosures.

Must-Have Skills & Experience

• 2–3 years in social media & performance marketing; leading creators/ads execs.
• Hands-on Meta Ads (lead gen, catalog, conversions) and Google Ads (Search/PMAX/YouTube).
• Strong grasp of funnels, attribution, GA4, pixels, UTMs, CRM hygiene.
• Content instincts: hooks, scripting, briefs for video/carousels; understands what drives saves, comments, watch time.
• Confident client communication; clear English/Hinglish.

Good-to-Have

• Experience with LinkedIn Ads, YouTube Shorts, Remarketing/Email/WhatsApp flows.
• CRO tools (Hotjar, PageSpeed insights), basic SQL/Sheets analytics, Looker Studio.
• Influencer/UGC coordination and brand collaborations.

Tools You’ll Use

Meta Ads Manager, Google Ads/GA4, Tag Manager, Business Suite, Looker Studio, Sheets, Notion/Trello, Canva/Adobe, CRM (HubSpot/Zoho/LeadSquared).

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹25,000.00 per month

Work Location: In person