Social Media Manager and Content Creator

About the Role
We’re seeking a creative, strategic, and hands-on Social Media Marketing Manager & Content Creator to lead our brand’s digital presence while mentoring a team of interns. This role is perfect for someone who can blend content creation with strategic marketing, especially for the US market, and has strong expertise in Pinterest and TikTok marketing. You’ll be responsible for crafting engaging content, driving social growth, and leading innovative campaigns for our jewelry brand.

Key Responsibilities

• Develop and execute data-driven social media strategies to grow brand awareness, engagement, and conversions in the US market.
• Manage and mentor a small team of interns — delegate tasks, review work, and provide guidance to improve skills.
• Create original, high-quality content (photos, videos, reels, pins) tailored to each platform.
• Lead marketing efforts on Pinterest and TikTok with a focus on trends, SEO, and content that resonates with US audiences.
• Manage brand presence across Instagram, Facebook, LinkedIn, and other relevant platforms.
• Collaborate with design, influencer, and content teams to execute cohesive brand campaigns.
• Handle influencer partnerships and gifting programs to boost brand visibility.
• Monitor analytics, prepare performance reports, and adjust strategies for maximum results.
• Ensure all brand communication aligns with our identity and storytelling style.
• Support seasonal campaigns, product launches, and brand activations.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• 3–5 years of proven experience in social media marketing and content creation.
• Must have hands-on experience with Pinterest and TikTok marketing for the US market.
• Experience managing interns or junior team members.
• Proven track record in growing social media accounts and creating viral/engaging content.
• Proficiency with tools like Meta Business Suite, Later, Buffer, Hootsuite, and Pinterest analytics tools.
• Strong creative skills — photo/video editing, copywriting, and storytelling.
• Analytical mindset with the ability to turn insights into actionable strategies.

Preferred Skills

• Experience in jewelry, luxury, or lifestyle marketing.
• Familiarity with paid social advertising.
• Knowledge of influencer marketing workflows and tools.

Why Join Us?

• Lead and inspire a growing creative team.
• Be part of a fun, innovative, and collaborative environment.
• Competitive salary with growth opportunities.
• Work on exciting US-focused jewelry brand campaigns.

Job Type: Full-time

Pay: Up to ₹35,000.00 per month

Work Location: In person