Social Media Lead

We're Hiring: Social Media Lead – ShuShu Babies

Location & Job Type:

Experience: 6 months – 1 year

Salary: ₹23,000/month

Location: Hyderabad, Hybrid (3 days remote, 3 days in-office)

About ShuShu Babies:

ShuShu Babies is a new-age Ayurvedic skincare brand for babies and kids, blending traditional science with fun, relatable, and honest storytelling. We create clean, toxin-free skincare that parents trust — and kids love to hold.

Role Overview:

We are looking for a Social Media Lead who can take full ownership of ShuShu Naturals’ digital presence across all social platforms. This role blends design, content strategy, and performance tracking — ideal for someone who loves storytelling through visuals, understands brand tone, and can execute campaigns end-to-end.

You will be responsible for managing brand visibility and engagement across Instagram, Founder LinkedIn, YouTube, X, and other emerging platforms Threads, while maintaining a cohesive brand identity.

Key Responsibilities:

• Plan monthly social media & campaign calendars.
• Skills in designing and video editing for the final creative outcome.
• Write creative copy for reels, stories, ads & website.
• Develop festive & product-based campaigns (e.g. Diwali, Halloween).
• Coordinate visuals, AI prompts, and design briefs.
• Manage product listings, offers & creative text for e-commerce.
• Research trends, ingredients & seasonal skincare topics.
• Ensure brand tone stays fun, honest, and relatable.

Platforms Responsible for - IG , YT, Founder Linkedln, X, Threads

Skills:

• Strong design skills – Canva, Adobe Photoshop, or Illustrator.

• Content creation & visual storytelling ability.

• Basic video editing skills (CapCut, VN, or Canva video).

• Good understanding of social media analytics (Meta Insights, YouTube Studio).

• Proactive, detail-oriented, and able to manage multiple platforms independently.

• Good communication skills — captions and hooks can be refined using AI tools like ChatGPT.

Bonus Skills (Preferred)

• Experience with D2C or skincare/wellness brands.
• Knowledge of YouTube growth strategies.

Reporting To: Founder

Perks:

• Be the voice and creative lead of an emerging Ayurvedic D2C brand.
• Work directly with the founder — high creative freedom and visibility.
• A small, collaborative team with room for innovation and ownership.
• Opportunity to grow into a Brand Manager or Creative Lead role.

Job Type: Full-time

Pay: ₹23,000.00 per month

Application Question(s):

• Are you ok with a salary of 23000 per month?

Location:

• Hyderabad, Telangana (Required)

Work Location: In person