0 years

1 - 3 Lacs

Posted:2 hours ago| Platform: GlassDoor logo

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Work Mode

On-site

Job Type

Full Time

Job Description

As a Social Media Marketing Executive, you will play a vital role in developing and executing
social media marketing strategies that increase brand visibility, engage our target audience, and support our overall marketing objectives. You’ll work closely with the marketing team to ensure consistent, high-quality content across multiple social media platforms.Key Responsibilities
● Social Media Content Creation: Create engaging and high-quality content (graphics,captions, videos) for social media platforms such as Facebook, Instagram, Twitter,LinkedIn, and others.● Campaign Execution: Assist in the planning, execution, and monitoring of social mediamarketing campaigns to increase engagement, reach, and conversions.● Community Engagement: Monitor, engage with, and grow our social mediacommunities by responding to comments, messages, and mentions in a timely andprofessional manner.● Content Scheduling: Use social media management tools (e.g., Hootsuite, Buffer) toschedule and manage daily social media posts across all platforms.● Trend Analysis: Stay up-to-date with the latest social media trends, tools, and bestpractices, and propose creative ideas to capitalize on them.● Analytics and Reporting: Track social media metrics and prepare regular reports tomeasure the effectiveness of social media campaigns and suggest improvements.● Collaborations: Assist in influencer marketing campaigns, collaborating with relevantinfluencers and partners to promote the brand.● Ad Management Support: Support the team in managing paid social media advertisingcampaigns, including Facebook Ads and Instagram Ads, and optimize them for betterperformance.● Brand Consistency: Ensure that all social media content aligns with the brand's tone,voice, and identity.

Requirements
● Proven experience in social media marketing or a related role.● Proficiency in using social media platforms (Facebook, Instagram, Twitter, LinkedIn,TikTok, etc.) and their features (Stories, Reels, Ads, etc.).● Experience with social media management and analytics tools (e.g., Hootsuite, Buffer,Google Analytics).● Strong writing, editing, and communication skills.● Creative and proactive with an eye for detail.● Ability to work under pressure and manage multiple tasks effectively.● Basic knowledge of paid social media advertising (Facebook Ads, Instagram Ads) is aplus.● Strong organizational and time-management skills.● Bachelor’s degree in Marketing, Communications, or a related field is preferred.

Preferred Skills
● Graphic design skills (proficiency in Canva, Adobe Photoshop, etc.).● Knowledge of video editing tools (e.g., Adobe Premiere Pro, Final Cut Pro).● Experience with influencer marketing campaigns.● Understanding of SEO and SEM best practices.

Job Type: Full-time

Pay: ₹15,000.00 - ₹30,000.00 per month

Work Location: In person

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