Social Media & Influencer Marketing Executive

Company Description

DaurCom is dedicated to generating impact and building communities through culture-oriented communication practices. We focus on creating connections, communities, and conversations across all areas of the marketplace. Our work emphasizes the importance of cultural relevance and meaningful engagement to achieve these goals.

Role Description

Social Media & Influencer Marketing Executive

Qualifications

• Strong Communication and Public Relations skills
• Proficiency in Influencer Marketing and Social Media Marketing
• Sales skills and the ability to drive engagement
• Excellent written and verbal communication skills
• Ability to work independently and remotely
• Experience with social media analytics tools
• Bachelor's degree in marketing, Communications, Public Relations, or related field

Key Responsibilities:

1. Social Media Management

• Develop, execute, and manage day-to-day content calendars across all major platforms (Instagram, X/Twitter, LinkedIn, Facebook, YouTube, etc.).
• Plan and execute creative social media campaigns aligned with overall brand strategy.
• Track KPIs like engagement, reach, follower growth, and conversions — and continuously optimize for performance.

2. Content Creation & Strategy

• Brainstorm, script, and coordinate visual content — reels, stories, static posts, memes, short videos, and live sessions.
• Collaborate with designers, photographers, and video editors to produce high-quality content.
• Keep up with the latest trends, formats, and tools to ensure our content stays fresh and engaging.

3. Influencer Marketing

• Identify, onboard, and manage micro to macro influencers across niches aligned with DaurCom's brand values.
• Plan and execute influencer campaigns from briefing and contracting to content delivery and reporting.
• Maintain strong relationships with influencers and track ROI from each collaboration.

4. Brand Campaigns

• Support the ideation and execution of integrated marketing campaigns that drive brand visibility and growth.
• Work closely with cross-functional teams including PR, design, and performance marketing.
• Ensure brand voice and messaging consistency across all touchpoints.

5. Analytics & Reporting

• Monitor campaign metrics, prepare performance reports, and draw insights for future planning.