Social Media & Influencer Marketing Executive

As a candidate for this position based in Kurla, Mumbai, your primary responsibility will be to build a strong brand recall for Pantaloons through innovative and effective marketing campaigns. You will be tasked with driving the digital growth of the brand, bringing excitement and visibility to the products, and increasing foot traffic by implementing region-wise and season-wise initiatives. Your role will involve competing with similar retail formats while creating a differentiation through a well-planned marketing strategy. Your key challenges will include creating influencer campaigns from strategizing to execution. You will be responsible for creating influencer briefs, planning quarterly strategies, shortlisting influencers, scripting, and overseeing garment sourcing for influencers. Monitoring campaign performance, tracking key metrics, and providing insightful analysis for future improvements will also be part of your role. In addition to influencer campaigns, you will need to have a deep understanding of various social media platforms such as Instagram, Facebook, YouTube, and Pinterest. Developing and executing effective social media strategies, analyzing metrics to measure campaign success, and driving traffic to stores through social media will be crucial aspects of your work. While not mandatory, knowledge of paid social media advertising is highly desirable. Planning, executing, and optimizing paid ad campaigns to enhance engagement and conversions will be an added advantage. Strong analytical skills are essential for evaluating campaign performance, deriving insights, and implementing data-driven improvements. Proficiency in using analytics tools to monitor KPIs and generate reports will also be required. Creativity and strategic thinking are key attributes needed for this role. Designing engaging content that resonates with the target audience and aligning social media and influencer campaigns with broader business goals will be part of your responsibilities. Excellent communication and collaboration skills are vital for coordinating with internal teams and external partners. Clear articulation of campaign goals, progress, and outcomes to stakeholders will be crucial. Budget management is another important aspect of this role. Managing budgets for social media and influencer campaigns, ensuring cost-effectiveness, and negotiating costs effectively are essential skills required for this position.,