Social Media & Growth Marketing Executive

Role: Social Media & Growth Marketing Executive

Location: Pune (on-site)

Experience: 2+ years

Role Overview:

We are looking for a driven and creative Social Media & Growth Marketing Executive who will be responsible for:

• Managing and growing our social media presence across B2B and B2C platforms (LinkedIn, Instagram, Twitter, Facebook, etc.)
• Driving user engagement and retention for our consumer app
• Supporting performance marketing campaigns across Google Ads, Meta Ads, and other platforms
• Collaborating with design, product, and content teams to craft campaigns that drive results
  

Key Responsibilities

Social Media (B2B + B2C):

• Create and execute content calendars tailored to each audience segment
• Monitor, respond, and engage with the community to build brand affinity
• Track performance metrics and optimize content strategies accordingly
• Coordinate with internal teams for product launches, testimonials, campaigns, etc.

App Engagement & Retention (B2C):

• Run in-app campaigns and push notifications to drive user actions
• Analyse app analytics to understand user behaviour and improve retention
• Work with product and design teams to improve the user journey through content and communication

Performance Marketing Support:

• Assist in creating and optimising paid campaigns (Google, Meta, etc.)
• Conduct keyword and audience research for both B2B lead generation and B2C acquisition.
• Track KPIs such as CTR, CPC, CPI, ROAS, and report actionable insights
• Suggest creative ideas and messaging variations for A/B testing
  

Requirements:

• Minimum 2 years of experience in a digital marketing role with a focus on social media and/or app engagement.
• Proven track record of managing both B2B and B2C social media strategies
• Familiarity with tools like Meta Business Manager, Google Ads, Firebase, MoEngage/CleverTap (or similar).
• Good understanding of marketing analytics and performance metrics
• Strong communication skills and an eye for creative storytelling
• Ability to multitask across verticals and manage multiple campaigns simultaneously
  

Good to Have

• Experience working in a fintech or regtech startup or a high-growth tech environment
• Knowledge of SEO and content marketing basics
• Familiarity with marketing automation tools (e.g., WebEngage, Clevertap)

Apply or send you updated resumes at rutuja.bhailume@zoop.one