SOCIAL MEDIA EXECUTIVE

Job Summary

Social Media Executive

Key Responsibilities

1. Content Creation & Strategy

• Develop and execute monthly content calendars aligned with PSC exam timelines and study abroad seasons.
• Create engaging, educational, and brand-consistent content (text, image, video) tailored to each vertical.
• Collaborate with subject matter experts to ensure factual accuracy and relevance.

2. Social Media Management

• Manage daily posting, scheduling, and monitoring across platforms such as Instagram, Facebook, LinkedIn, YouTube.
• Engage with followers, respond to comments, and foster a community of aspirants.
• Track trending topics, hashtags, and conversations relevant to PSC exams and overseas education.

3. Campaigns & Promotions

• Plan and execute paid and organic campaigns to promote new batches, webinars, success stories, etc.
• Support influencer and partnership collaborations, especially with education counselors, toppers, and alumni abroad.

4. Analytics & Reporting

• Monitor KPIs such as engagement rates, reach, follower growth, and conversion.
• Prepare monthly performance reports with actionable insights and recommendations.
• Utilize tools like Meta Business Suite, Buffer, Hootsuite, or native analytics dashboards.

5. Coordination

• Liaise with the content, design, and academic teams for timely deliverables.
• Support marketing initiatives such as lead generation, online events, and brand collaborations.

Requirements

• Education

  : Bachelor’s degree in Marketing, Communications, Journalism, or related field.

• Experience

  : 1–3 years of experience in social media or digital marketing, preferably in the education or edtech sector.
• Proficient in Canva, Adobe Suite, or equivalent tools for content creation.
• Knowledge of SEO, hashtags, and platform algorithms.
• Strong written and verbal communication skills in English. Regional language proficiency is a plus.
• Ability to multitask, adapt to changing trends, and work independently.

Preferred Skills

• Familiarity with PSC syllabus, exam structure, and aspirant behavior.
• Understanding of international education systems
• Experience in handling social media ads and lead-gen funnels.

What We Offer

• A dynamic and supportive work environment.
• Opportunities to work on high-impact campaigns.
• Career growth in a fast-expanding educational organization.

Work Location: Kozhikode, Kottayam

Shoot Your resume to heera.m@xylemlearning.com