Social Media Executive (Sports)

Job Description

About the Role: Brandatory is looking for a high-energy, sports-obsessed Social Media Manager to lead digital storytelling for our sports clients. If you're someone who lives for the thrill of matchdays, understands the pulse of fans, and can convert key moments into high-performing content — this is your dream job. You'll be responsible for driving social media strategy, live coverage, fan engagement, and digital campaigns across various platforms for sports teams, leagues, and events. Key Responsibilities: Develop & execute platform-specific content strategies for Instagram, Facebook, X (Twitter), YouTube & more. Handle live matchday coverage , post-match content, and trending moments in real time. Collaborate with design and video teams to deliver scroll-stopping reels, graphics, and motion pieces. Engage with fans, monitor conversations, and build an active digital community . Work closely with players, managers, and ground staff for BTS content and exclusive coverage. Plan & schedule posts using social media tools (e.g. Later, Buffer, Meta Suite). Monitor performance metrics and generate weekly performance reports. Stay updated with sports trends, memes, formats, and fan behaviour to fuel content direction. Requirements: 2–4 years of experience in managing sports or high-energy content brands on social media. Deep passion and understanding of sports — cricket, football, volleyball, etc. Excellent written and visual communication skills. Hands-on experience with Meta Business Suite, Canva, or other content planning tools . Strong understanding of platform algorithms, audience engagement, and community growth. Ability to work in high-pressure, real-time environments (matchdays, tournaments, etc). Must be based in Kolkata and open to on-ground execution and travel for shoots/matchdays. Nice to Have: Experience with reels editing, meme creation, or managing verified sports pages. Prior work with sports franchises, leagues, or athlete brands. Familiarity with sports data platforms or analytics tools. What You’ll Get: Opportunity to manage content for leading sports teams & tournaments . Fast-paced, energetic work environment with on-ground match access. Creative freedom & room to experiment with fan-first content formats. A growing team where your work gets seen, shared, and remembered. 📩 To Apply: Send your CV + portfolio or links of past work to teambrandatory@gmail.com