Social Media Executive - SME

Immediate Joiner preferable - Walk in - timings (10:00 am - 2:00 pm)

The Social Media Executive will be responsible for managing and growing Kumudam’s digital footprint across social platforms. This includes publishing news updates, planning content strategies, monitoring trends, increasing audience engagement, and collaborating with editorial teams.

Key Responsibilities

Content Management & Publishing

• Create, curate, and publish timely content across social media platforms (Facebook, Instagram, YouTube, X/Twitter, ShareChat, WhatsApp Channels, etc.).
• Coordinate with editorial and news teams to ensure accurate and quick dissemination of breaking news.
• Edit and repurpose content into social-friendly formats (short videos, reels, thumbnails, infographics).

Audience Engagement & Growth

• Drive audience engagement through comments, polls, stories, and live sessions.
• Monitor audience behavior, respond to queries, and maintain a positive brand presence.
• Identify opportunities to grow followers and increase visibility.

Strategy & Analytics

• Assist in developing social media strategies for digital campaigns.
• Track daily performance metrics—reach, impressions, CTRs, video views—and prepare weekly/monthly reports.
• Analyze competitor activity and trending content to optimize performance.

Branding & Collaboration

• Maintain consistent brand voice across all digital platforms.
• Work closely with the design, editorial, and video production teams for creative execution.
• Support marketing initiatives, magazine promotions, and special digital events.

Trend Monitoring

• Stay updated on social media trends, platform algorithms, and news cycles.
• Suggest innovative content ideas to increase relevance and engagement.

Required Skills & Qualifications

• Bachelor’s degree in Media Studies, Journalism, Communication, Marketing, or a related field.
• 1–10 years of experience in social media management (news media experience preferred).
• Strong understanding of social media platforms and analytics tools.
• Excellent writing skills in Tamil (mandatory) and English (preferred).
• Ability to work in a fast-paced news environment with tight deadlines.
• Basic knowledge of photo/video editing tools (Canva, Photoshop, Premiere, CapCut, etc.) is an added advantage.

Job Type: Full-time

Pay: ₹15,000.00 - ₹35,000.00 per month

Work Location: In person