Social Media Executive

A Social Media Executive creates, schedules, and analyzes content for a company's social media accounts to build brand awareness and drive engagement and revenue. Key responsibilities include developing content strategies, managing campaigns, engaging with users, monitoring trends, analyzing performance metrics, and collaborating with other teams like design and marketing. The role requires a strong understanding of various social media platforms, digital marketing, content creation, and analytics tools. Key Responsibilities

• Content Creation & Management:
• Develop and create engaging content, graphics, and posts tailored to different social media platforms and target audiences.
• Manage the brand's consistent voice and messaging across all social channels.
• Repurpose and optimize existing content for maximum visibility on various platforms.
• Create and manage social media calendars, including scheduling content for optimal engagement.
• Campaigns & Strategy:
• Plan, execute, and optimize digital marketing campaigns, including paid social media advertising.
• Develop and implement social media strategies aligned with overall business and marketing goals.
• Collaborate with influencers and manage partnerships to increase brand reach.
• Monitoring & Analysis:
• Monitor social media trends, competitor activities, and user sentiment.
• Analyze campaign performance and user engagement using social media analytics tools to measure effectiveness.
• Report on key performance indicators (KPIs) and recommend strategy adjustments based on data.
• Community Engagement:
• Engage with the online community by responding to messages, comments, and inquiries.
• Monitor and manage the company's online reputation and customer interactions.

Required Skills & Qualifications

• Technical Skills:Strong knowledge of social media platforms (Instagram, Facebook, LinkedIn, X, TikTok), content scheduling tools (Hootsuite, Buffer), and analytics tools.
• Creative & Strategic Thinking:A creative mindset to generate innovative content ideas and a strategic approach to align social media activities with business objectives.
• Communication:Excellent written and oral communication skills to craft engaging copy, interact with users, and collaborate effectively with internal teams.
• Analytical Abilities:Ability to understand and interpret engagement metrics, ROI, and KPIs to drive informed decisions.
• Other Attributes:Proactive, quick-thinking, organized, and able to manage multiple projects to meet deadlines.
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Job Type: Full-time

Pay: ₹15,000.00 - ₹25,000.00 per month

Work Location: In person