Social Media Executive

Job Summary:

We are looking for an enthusiastic and proactive Social Media Executive with 1+ year of experience who is proficient in managing and growing brands across all major social media platforms - Facebook, Instagram, LinkedIn, Twitter/X, YouTube, Pinterest, Threads etc. The ideal candidate should be well-versed with content trends, digital engagement tactics, and analytics tools to drive brand visibility and engageme[1] nt.

Key Responsibilities:

● Develop, curate, and manage engaging content (text, images, videos, reels, stories) for multiple social media platforms.

● Schedule and publish daily posts across all channels as per content calendar.

● Monitor, respond, and engage with audience interactions and inquiries in a timely manner.

● Coordinate with the design team for creative assets (graphics, videos, GIFs, etc.).

● Run paid ad campaigns (boosted posts, ads manager) with basic knowledge of audience targeting.

● Track and analyze performance metrics using platform insights and third-party analytics tools.

● Stay updated with platform algorithm changes, emerging trends, and viral formats.

● Work closely with marketing and content teams to align social strategies with campaigns.

● Coordinate with influencers & brand collaboration partners for promotions.

● Prepare monthly reports on reach, engagement, growth, and suggest improvements.

Key Requirements:

● Bachelor's degree in Marketing, Communications, Media Studies, or related field.

● Minimum 1 year of experience in handling social media profiles for brands.

● Proficient with Facebook, Instagram, LinkedIn, Twitter/X, YouTube, Pinterest, Threads, WhatsApp Business.

● Strong command over social media management tools (like Buffer, Hootsuite, Canva, etc.).

● Basic understanding of paid advertising campaigns and performance metrics.

● Excellent written and verbal communication skills in English.

● Creative thinker with knowledge of current digital trends and content formats (reels, shorts, memes, stories).

● Ability to multitask and manage multiple projects simultaneously.

● Knowledge of basic design principles (working knowledge of Canva or Adobe Suite is a plus).

Preferred Skills:

● Video editing for reels/shorts.

● Influencer outreach & coordination experience.

● Understanding of SEO and website traffic metrics.

Job Type: Full-time

Work Location: In person