Social Media Executive

Job Overview: As an SMO Executive, you will be responsible for developing and implementing social media strategies to enhance brand awareness, engage audiences, and drive traffic to the company's digital assets.

Responsibilities:

1. Develop and execute social media marketing strategies to increase brand awareness and drive traffic to the company's website or other digital assets.

2. Manage and optimize social media profiles and pages on platforms such as Facebook, Twitter, LinkedIn, Instagram, and others.

3. Create engaging content for social media posts, including text, images, and videos.

4. Monitor social media channels for mentions, comments, and messages, and respond promptly and appropriately.

5. Engage with followers and build relationships with the audience through active participation in relevant conversations and communities.

6. Collaborate with the marketing team to align social media strategies with overall marketing objectives and campaigns.

7. Track and analyze social media performance using analytics tools to identify trends, insights, and areas for improvement.

8. Stay up-to-date with social media trends, best practices, and platform updates to ensure the effectiveness of social media strategies.

9. Implement social media advertising campaigns to reach target audiences and achieve specific marketing goals.

10. Monitor competitor activity on social media and identify opportunities for differentiation and improvement.

Qualifications:

1. Bachelor’s degree in Marketing, Communications, Business, or a related field.

2. Proven experience in social media management and marketing.

3. Strong understanding of social media platforms, their respective audiences, and best practices for engagement.

4. Excellent written and verbal communication skills.

5. Creative thinking and the ability to generate engaging content.

6. Analytical skills to interpret social media metrics and make data-driven decisions.

7. Familiarity with social media management tools such as Hootsuite, Buffer, Sprout Social, or similar platforms.

8. Ability to work independently and as part of a team in a fast-paced environment.

9. Experience with social media advertising platforms such as Facebook Ads Manager, LinkedIn Ads, or Twitter Ads is a plus.

Skills:

1. Social media strategy development and execution.

2. Content creation and curation.

3. Community management and engagement.

4. Social media analytics and reporting.

5. Advertising campaign management.

6. Creative thinking and storytelling.

7. Time management and multitasking.

8. Adaptability to changing trends and platforms.

Job Type: Full-time

Pay: ₹20,000.00 - ₹25,000.00 per month

Benefits:

• Health insurance
• Paid sick time

Education:

• Bachelor's (Preferred)

Experience:

• Social media marketing: 1 year (Preferred)
• total work: 2 years (Preferred)

License/Certification:

• Digital marketing (Preferred)

Work Location: In person