Job
Description
Job Title: Social Media & Community Manager (Gaming) Reports to: CEO Location: Ahmedabad (onsite) Role Summary You will own Zatun’s social voice—growing and engaging our global audience across studio channels (LinkedIn, X/Twitter, Instagram, Facebook, Reddit, YouTube, Discord, Steam) and game-specific handles (e.g., SCP: Project Pneuma , Kartboard Dash ). Success means deeper fan loyalty, stronger publisher & client relationships, and measurable business impact. Key Responsibilities · Strategy & Planning – Build monthly and quarterly content calendars that align with product launches, live-ops beats, and service-sales goals. Set KPIs and growth targets. · Content Creation – Ideate, script, and publish platform-native posts (short-form video, carousels, threads, memes, dev diaries). Brief designers, capture in-engine clips, and write punchy copy that mirrors each brand’s tone. · Community Management – Monitor and moderate Discord, Reddit, X, Steam forums, and comment threads; surface feedback to dev & art teams and close the loop with players. · Relationship Building – Proactively engage fans, influencers, media, publishers, platform reps, and B2B prospects; arrange key beat placements and creator collabs. · Outreach & Growth – Run targeted follows/DM campaigns from game handles, especially on X, to studios, gamers, and ecosystem partners; execute paid social and UGC contests when needed. · Analytics & Reporting – Track reach, engagement, sentiment, CAC, and conversion; present actionable insights and iterate weekly. · Trend Scouting – Spot emerging channels (Threads, Kick, etc.) and timely memes; recommend first-mover experiments. Must-Have Qualifications · 2–3 yrs owning social media & community for a consumer-facing entertainment, tech, or lifestyle brand (e.g., OTT/streaming, esports, comics/anime, mobile apps, consumer tech, sports/athleisure) · Deep understanding of gamer culture, platform algorithms, and indie/AA industry dynamics. · Excellent written English. · Hands-on with at least one social suite (Hootsuite, Sprout, Buffer) plus Canva. · Familiarity with Steamworks back-end, Discord mod tools, and paid social dashboards. Bonus Points · Prior success launching Web3/NFT communities or XR titles. · Influencer roster or press contacts in horror, racing, or indie game niches. · Basic graphic or motion design skills, or comfort using generative-AI tools for ideation. KPIs You will Own · Follower & engagement growth (MoM & YoY) per channel · Community response time & sentiment score · Lead/partner inquiries sourced via social · Campaign CTR, cost-per-view, and conversion to wish-lists or demo sign-ups · Discord MAU and retention rates Job Types: Full-time, Permanent Pay: ₹300,000.00 - ₹450,000.00 per year Benefits: Health insurance Paid sick time Paid time off Provident Fund Schedule: Day shift Monday to Friday Rotational shift Work Location: In person
