Posted:2 hours ago|
Platform:
Work from Office
Full Time
Similar Experience required - 4 to 7 Years. (Similar Industry Exp will get an advantage)
We are looking for a dynamic and tech-savvy Social Media & Digital Marketing Executive to lead our
digital outreach in the electrical and electronics domain. The ideal candidate will have a passion for
technology, a strong grasp of digital marketing tools, and the ability to translate complex technical
concepts into engaging content for diverse audiences.
Social Media Strategy & Execution
- Develop and manage social media campaigns tailored to the electrical and electronics industry.
- Create and share content showcasing products like PCBs, embedded systems, IoT devices, power
electronics, etc.
- Engage with industry professionals, engineers, and tech enthusiasts across platforms like LinkedIn,
Twitter, YouTube, and niche forums.
- Monitor trends in electronics and adapt content strategies accordingly.
- Digital Marketing Campaigns
- Plan and execute targeted digital campaigns (SEO/SEM, PPC, email marketing) to promote
products, webinars, whitepapers, and case studies.
- Optimize website and landing pages for technical keywords and industry-specific search terms.
- Manage Google Ads and LinkedIn Ads focused on B2B and B2C segments in electronics.
- Content Creation & Technical Storytelling
- Collaborate with engineering and product teams to create content that simplifies technical concepts.
- Write blogs, product descriptions, datasheets, and explainer videos for electrical/electronic
components and solutions.
- Develop infographics, animations, and video content for product demos and tutorials.
- Track campaign performance using Google Analytics, Search Console, and social media insights.
- Provide monthly reports with actionable insights to improve lead generation and engagement.
- Monitor competitor activity and industry benchmarks.
- Bachelors degree in Marketing, Electronics, Electrical Engineering, or related field.
- 2+ years of experience in digital marketing, preferably in a tech or engineering environment.
- Familiarity with electronics terminology and product categories.
- Proficiency in tools like Google Ads, Meta Business Suite, Canva, HubSpot, Mailchimp, and SEO
tools.
- Strong communication skills and ability to work with cross-functional teams.
- Experience with marketing automation platforms.
- Knowledge of electronics manufacturing or distribution.
- Ability to create technical content for datasheets, product manuals, and application notes.
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