Social Media & Digital Marketing Executive

Job Title: Social Media & Digital Marketing Executive

Location: New Delhi
Experience: 1–3 Years
Type: Full-Time

About Anime India

Anime India is a fast-growing anime-focused brand bringing premium merchandise, community engagement, and unique experiences to fans across the globe. We’re looking for a creative and data-driven Social Media & Digital Marketing Executive to elevate our digital presence, run high-impact campaigns, and grow our fanbase across platforms.

Role Overview

As a Social Media & Digital Marketing Executive, you will be responsible for strategizing, creating, and managing engaging content, executing campaigns, building influencer collaborations, and analysing performance to drive growth across Anime India’s digital ecosystem.

Key Responsibilities

Content Creation & Management

• Develop platform-specific content strategies for Instagram, YouTube, Threads, LinkedIn, Facebook, WhatsApp, Discord and Twitter (X).
• Plan, create, and schedule engaging posts, reels, shorts, stories, and community updates.
• Capture and edit in-house content, ensuring a high level of creativity and brand alignment.

Campaign & Community Management

• Plan and execute cross-channel campaigns to boost engagement, sales, and brand awareness.
• Collaborate with influencers—from outreach to final payment—ensuring strong, long-term partnerships.
• Engage with the anime community through interactive content, polls, contests, and collaborations.

Analytics & Optimization

• Track KPIs (reach, engagement, CTR, conversions) and prepare monthly/quarterly performance reports.
• Conduct competitor analysis and identify growth opportunities.
• Optimize content and campaigns using A/B testing and audience insights.

Collaboration

• Work closely with design, product, and sales teams to align marketing with brand goals.
• Coordinate with external partners for collaborations, sponsorships, and events.

Qualifications & Skills

• Education: Bachelor’s degree in Marketing, Mass Communication, or related field.
• Experience: 1–3 years in social media or digital marketing (preferably in fashion, pop culture, or entertainment).
• Strong writing skills with the ability to adapt tone for different platforms.
• Familiarity with tools like Meta Business Suite, Google Analytics, Canva, and influencer marketing platforms.
• Analytical mindset and comfort with interpreting campaign data.
• Passion for anime, pop culture, and community-driven content is a plus.

What We Offer

• Opportunity to shape the voice of a fast-growing anime brand.
• Creative freedom to experiment with new formats and ideas.
• Exposure to influencer collaborations and community-driven campaigns.
• A fun, passionate, and anime-loving work culture.

If you think this matches your skills and passion, send us your CV and portfolio (if available) to hr@animeindia.org with the subject "Application – Social Media & Digital Marketing Executive".

Job Type: Full-time

Pay: ₹25,000.00 - ₹40,000.00 per month

Work Location: In person