Social Media Copywriter & Content Strategist

Job Title: Social Media Copywriter & Content Strategist

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About Us

Nothing Else Matters (NEM Digital)

Copywriter & Content Strategist

Role Overview

You’ll be the brain and voice behind social-first content.

From IG reels to YouTube communities, from witty tweets to thumb-stopping ad lines — you’ll craft platform-native copy that entertains, informs, and drives action.

You’ll work closely with design, strategy, and client servicing teams to create digital stories that feel fresh, relevant, and worth sharing.

What You’ll Do

Social Copywriting

• Write scroll-stopping copy for Instagram, YouTube, Facebook, LinkedIn, Twitter, and more.

• Craft engaging scripts for reels, shorts, and social videos.

• Convert brand briefs into compelling, platform-specific narratives.

• Build and maintain brand voice across multiple digital channels.

• Collaborate with designers to ensure copy + visual synergy.

• Edit and proofread content to maintain quality, clarity, and accuracy.

Content Strategy (Social-First)

• Develop monthly social media calendars and campaign ideas.

• Use insights, trends & SEO basics to plan smart content.

• Analyze performance metrics and optimise copies for higher engagement.

• Support pitches with creative ideas, content hooks, and trend-mapping.

Who You Are

• A social-media-obsessed creative thinker.

• A writer who knows how to blend culture, humour, emotion & brand goals.

• Someone who understands how each platform behaves (and what works where).

• A team player who loves brainstorming, experimenting, and pushing boundaries.

• Detail-oriented, deadline-driven, and always hungry to learn.

Skills & Qualifications

Must-Haves

• 0–3 years of experience in social copywriting or digital content creation.

• Strong portfolio of social media copies (ads, reels, posts, scripts, tweets).

• Excellent command over language, tone, and storytelling.

• Understanding of content trends, audience behaviour & platform algorithms.

• Ability to juggle multiple brands and deadlines.

Good-to-Have

• Experience creating integrated campaigns for IG/FB/YT.

• Knowledge of social media analytics tools.

• Understanding of basic SEO & content optimization.

• Exposure to B2B/D2C brands.

Why Join NEM Digital?

✨ Work on iconic brands + rising disruptors

✨ A creative playground with zero ego and maximum collaboration

✨ Freedom to experiment, innovate, and build your voice

✨ Growth-focused culture with constant learning

✨ Hybrid-friendly work-life balance

Show Us What You've Got

🌐 Website: www.nothingelsematters.in

🎬 Showreel: Watch here

🎨 Behance: Our Work

How to Apply

📧 Email your resume + portfolio + writing samples to: hr@nothingelsematters.in

📌 Subject: Application – Social Media Copywriter [Your Name]

If your words can move people, spark conversations, and build communities —

you belong at NEM.

Make your words matter. Because here, Nothing Else Matters.