Social Media Coordinator

Company Description

Bipha Drug Laboratories, founded in 1929 by Ayurvedic physician Pappy Vaidyar, is an ISO and GMP-certified manufacturer of Ayurvedic medicines, supplements, personal care, and wellness products. Renowned for pioneering Kashaya tablet formulations, Bipha boasts one of the largest patent formulation portfolios in Kerala, encompassing over 241 licensed products. The company operates two GMP-certified manufacturing facilities complying with international standards, supporting innovative research with 15 clinical studies. Bipha has expanded into retail, wellness clinics, Ayurvedic boutique stores, and healthcare management with the launch of a 100-bed hospital in Kottayam.

Role Description

This is a full-time on-site role for a Social Media Coordinator, based in Kottayam. The Social Media Coordinator will be responsible for creating and managing compelling social media content, developing and executing social media marketing strategies, and analyzing their impact. Daily tasks include monitoring social media platforms, engaging with the audience, ensuring consistent communication, and collaborating with various teams to align campaigns with brand objectives.

Qualifications

• Expertise in Social Media Content Creation and Social Media Marketing
• Strong Communication and Writing skills to craft engaging and impactful content
• Experience in Digital Marketing with knowledge of analytics and campaign tracking
• Proactive problem-solving skills, creativity, and ability to work collaboratively
• Familiarity with Ayurvedic products and wellness industry trends is a plus
• Bachelor’s degree in Marketing, Communications, or a related field preferred