Social Media Content Strategist

Social Media Content Strategist

Location:- Kotla, South Delhi

Exp-2yrs -5 yrs

Job Summary:

We’re looking for a creative, insight-driven Social Media Content Strategist who knows how to beat the Instagram algorithm, thinks like a creator, and creates thumb-stopping content ideas that align with our brand voice. You’ll lead content ideation, planning, and performance strategy — working closely with our design and marketing teams to build an aspirational, fashion-forward social media presence.

Key Responsibilities:

• Platform Strategy:

Develop and execute data-driven strategies primarily for Instagram (Feed, Stories, Reels), and secondarily for Facebook, YouTube Shorts, and Pinterest.

• Content Ideation:

Generate original, out-of-the-box content ideas (especially Reels) that are aligned with what’s trending, but still feel elevated and brand-appropriate.

• Algorithm Intelligence:

Stay updated on Instagram’s ever-evolving algorithm and ensure content is optimized for reach, engagement, and growth.

• Performance Analysis:

Track and report KPIs (reach, saves, shares, comments, growth, etc.), and iterate strategy based on what works and what doesn’t.

• Collaborations:

Identify and work with influencers, stylists, and creators for strategic brand collaborations and co-created content.

• Cross-functional Collaboration:

Work with photographers, videographers, designers, and stylists to bring ideas to life.

Social media algorithms, platform updates, and best practices.

Requirements:

• 2–5 years of hands-on experience in social media content strategy or content marketing, preferably in fashion, beauty, or luxury retail.

• Deep understanding of Instagram’s algorithm, insights, and best practices (especially for Reels).

• Proven ability to spot content trends early and translate them into high-performing ideas.

• Strong visual and editorial sense — must understand luxury aesthetics and brand tone.

• Basic knowledge of social media tools (Meta Business Suite, Later, Notion, Canva, or similar).

• Excellent communication and storytelling skills.

• Bonus: Experience in on-camera content, influencer marketing, or paid social strategy.

What We’re Looking For:

• A creative brain with a commercial mind.

• Someone who scrolls with intention — always learning what makes content tick.

• A tastemaker who understands high fashion, street style, and global content trends.

• An energetic team player who thrives in a fast-paced, style-forward environment.

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To Apply: (hr@dayalopticalsindia.com)

Send us your CV with 2–3 links of social content you’ve worked on (especially Instagram Reels), and a quick note on your favorite brand account — and why it works.