Social Media Content Strategist

About the job

Job Title: Social Media Content Strategist

Location: Noida

Work Mode: Hybrid

About Warmhlee:

Warmhlee is on a heartwarming mission to make the world a little cuter and a lot more comforting. We create innovative, irresistibly adorable plushies—starting with our hero product: the weighted plushie that feels just like a hug. Each Warmhlee is designed to bring joy, calm, and cosy vibes to people of all ages.

Role Overview:

We’re looking for a Social Media Content Strategist who can plan, write, and craft content that brings our story to life across social media.

If you’re someone who understands the science of virality, the art of storytelling, and the magic of emotion — we’d love to welcome you into the Warmhlee family to create something truly adorable together.

What We’re Looking For:

• Strong storytelling skills and the ability to translate brand emotions into engaging content.
• Experience in building and executing 

  content strategies

   across social platforms (especially Instagram Reels & YouTube Shorts).
• Deep understanding of 

  trends, hooks, and audience psychology

  —you know what makes people stop scrolling.
• Comfort with analyzing metrics, spotting performance patterns, and turning insights into creative actions.
• Familiarity with 

  AI tools

   
• Ability to brainstorm campaigns, guide creators, and collaborate with design and video teams.

Perks:

• Flexible working hours.
• Freedom to experiment, test new ideas, and shape the content direction of a growing brand.

• Free plushies

   (of course ).
• Full creative freedom to bring your warmest, most adorable ideas to life.