Social Media & Content Marketing

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Role Overview

Social Media & Content Marketing Executive

Key Responsibilities

Content Planning & Publishing

• Develop and execute localized content strategies in line with headquarters’ marketing direction.
• Plan, shoot, and edit engaging content (images, videos, live streams, etc.) across platforms such as social media platforms, and others.
• Create multi-language content (English + local languages), reflecting cultural trends, festivals, and user preferences.
• Manage day-to-day operations of social media accounts, including uploading, scheduling, and maintaining account information.

User Interaction & Community Growth

• Monitor comments, messages, and user interactions, ensuring timely responses and maintaining a positive brand image.
• Drive engagement through localized activities such as contests, topic challenges, lucky draws, and influencer (KOL) collaborations.
• Build and nurture online communities to increase fanbase, reach, and retention.

Data Analysis & Optimization

• Track weekly social media performance (followers, engagement rate, impressions, conversions) and recommend improvements.
• Prepare monthly reports on account performance, campaign outcomes, and content effectiveness.
• Adjust content strategies based on insights from analytics tools to maximize engagement and ROI.

Qualifications & Requirements

Basic Requirements

• Age: 20–28 years
• Education: Bachelor’s degree in Marketing, Media, Journalism, Communication, or related field.
• Language: Proficiency in English (native/near-native) and local languages.

Work Experience

• 2+ years of proven experience in social media operations, preferably with large-scale accounts (million+ followers).
• Familiarity with social media algorithms, trends, and paid advertising (
• Existing network and experience in collaborating with KOLs/influencers preferred.

Skills

• Proficient in Canva, Photoshop, and video editing software (CapCut, Adobe Premiere, etc.).
• Strong analytical mindset; hands-on experience with Excel, Google Analytics, Facebook Insights, Hootsuite, NapoleonCat, or similar tools.
• Ability to write engaging scripts, edit videos, and create high-quality visuals.

Preferred Attributes

• Creative, trend-sensitive, and proactive thinker.
• Strong stress management and adaptability in a fast-paced environment.
• Passionate about digital media, pop culture, and online communities.

Summary

young, creative, and data-driven professional