Social Media & Content Executive

Bridlen is a premium shoemaker dedicated to craftsmanship, timeless design, and honest shoemaking. We’re looking for a Social Media & Content Executive who can translate our story into engaging content that resonates with our growing community.

1. Content Creation

• Create and edit captions, reels, stories, and short-form videos that align with the Bridlen brand.
• Support product shoots and behind-the-scenes coverage at the workshop.
• Write engaging content for posts, emailers, and website updates.
• Develop mood boards that reflect the brand identity and campaign direction.

2. Management

• Maintain a structured weekly/monthly calendar to ensure consistent, high-quality posting.
• Plan content around product launches, campaigns, and seasonal brand moments.
• Respond to comments and DMs in the Bridlen voice.

4. Trend & Competitor Monitoring

• Keep track of trending formats, audio, and storytelling ideas.
• Suggest adaptations that suit Bridlen’s premium identity.

5. Campaign Support

• Assist in executing digital campaigns and partnerships.
• Coordinate with paid ad team by preparing assets.

6. Collaboration

• Coordinate with the founders, shoemaker, and creative director to highlight technical storytelling.

• Hands-on, execution-focused, with space to learn and grow.
• Supports team, creative director and founders in strategy, but owns daily execution.
• Focus on storytelling + tactical posting rather than high-level campaign planning.

• 1–2 years experience in social media/content creation.
• Strong content writing and communication skills.
• Familiarity with Instagram, YouTube, and luxury/fashion branding.
• Basic skills in Canva or video editing apps. Adobe Suite is a bonus!
• Interest in craftsmanship, shoes, or fashion (preferred).
• Self-driven and detail-oriented, comfortable in a startup-like setup.