Social Media Content Creator

Company Description

Chowkhat is India's first affordable handmade clothing D2C brand, We're a women-led startup that believes in making handmade luxury accessible to all. Chowkhat has served more than 50k customers. Having over 392k Instagram followers.

We showcase a diverse range of handcrafted treasures from across India, honouring the artisans behind our products. Our mission is to champion local artisans, promote ethical practices, and make a positive impact in communities across India.

We are not just a clothing brand but a technology-driven startup.

Role Description

As a Social Media Creator at Chowkhat.com, you'll play a pivotal role in shaping our digital identity. Your mission will be to create compelling content that engages our audience. From crafting hilarious memes and shooting quirky product videos to designing eye-catching visuals, you'll have the creative freedom to highlight our brand in an entertaining and dynamic way. This role provides a unique chance to collaborate closely with the founder and early team members, helping drive Chowkhat’s growth and success while gaining invaluable experience in a fast-paced industry.

Qualifications

• College Students, Graduates.
• Strong understanding of social media platforms, trends, and best practices.
• Creative thinker with a keen eye for aesthetics and visual storytelling.
• Excellent written and verbal communication skills, with a talent for crafting engaging copy.
• Self-motivated and able to work independently, as well as collaboratively within a team.
• Prior experience in social media management, content creation, or digital marketing is advantageous but not mandatory.

Responsibilities:

Stay Updated with Trends:

• Keep up-to-date with the latest trends and developments in social media marketing, particularly within the clothing & handmade Industry.

Content Creation:

• Conceptualise and create engaging Reels, stories, and posts that resonate with our target audience, showcasing our products and values.
• Shoot high-quality product photos and videos using an iPhone, capturing various product setups, including creative product fall videos and in-office content.

Social Media Management:

• Develop and maintain a comprehensive social media content calendar to ensure consistent and timely delivery of content across all platforms, work with other team members on this
• Manage and monitor our presence on various social media platforms, including but not limited to Instagram, Youtube, Facebook, Twitter, and LinkedIn.

Collaboration and Engagement:

• Identify and forge collaboration opportunities with influencers, brands, and organisations aligned with Chowkhat’s mission and values.

Copywriting:

• Craft compelling copy for social media posts, advertisements, and promotional materials, maintaining our brand voice and identity.

Creative Production:

• Collaborate with the creative team to produce visually stunning and high-quality multimedia content, including graphics, videos, and animations.

Performance Analysis:

• Analyse social media metrics and insights to track performance, identify areas for improvement, and implement data-driven strategies to optimize engagement and growth.

Location:

This position is in office, with a preference for candidates located in Noida/Ghaziabad or Delhi.

Perks:

• Duration: 3 months internship, with the potential for a full-time position thereafter. (For Interns)
• This is a paid internship opportunity.
• Opportunity to be an early member of the core team at a rapidly growing startup.
• Hands-on experience in shaping the social media strategy and presence of an innovative brand.

Join Us:

If you’re passionate about fashion, social media, and making a meaningful impact, we invite you to join Chowkhat on our journey to redefine the handmade clothing industry. Apply now and be part of a team dedicated to celebrating craftsmanship and bringing accessible luxury to modern consumers.

Note: This is an internship position with the potential for growth and advancement within the company. Post the internship period, a full-time package can be offered based on performance and mutual agreement.