Social Media Content Creator

Company Description

Welcome to Aiza – Your Jewellery Atelier where style meets elegance. Our mission is to design unique, high-quality jewellery pieces that empower every person who wears them, transcending trends to celebrate individuality. Aiza believes that jewellery is more than just an accessory; it's a statement that resonates with every unique personality.

Role Description

This is a full time role for a Social Media Content Creator located in Mumbai. The Social Media Content Creator will be responsible for creating engaging content for various social media platforms, developing content calendars, collaborating with the design and marketing teams, monitoring social media trends, analyzing engagement metrics, and staying updated with emerging digital trends. They will also interact with the online community to build brand awareness and loyalty.

1. Lead Instagram growth while building other platforms
2. Own the full content lifecycle: strategy, ideation, creation, publishing, and performance optimization.
3. Create engaging posts/reels — ensuring high creative quality, platform-native storytelling, and consistency with brand voice.
4. Be comfortable coming on screen yourself and bringing in others to shoot content.
5. Stay ahead of social media trends and adapt them meaningfully to Aiza’s brand.
6. Ensure content drives both brand love and business outcomes through collaboration with cross-functions

Qualifications

• A social media specialist with strong expertise in Instagram, YouTube and Google Ads with 2+ years of exp.
• Exceptionally creative, with proven ability to balance strategy + execution.
• Comfortable in front of the camera, and equally good at directing others.
• Strong sense of ownership and drive to build a brand from the ground up.
• Obsessed with social storytelling, insights, and cracking what resonates with audiences.
• Skills in Content Creation and Graphic Design using tools like Adobe Creative Suite or Canva
• Knowledge of Social Media Analytics and ability to analyze and report performance metrics
• Attention to Detail in creating visually appealing and error-free content
• Ability to work independently and manage time effectively in a work environment
• Bachelor’s degree in Marketing, Communications, Graphic Design, or related field preferred