Social Media & Branding Associate

Company Description

Golden Bells Public School (GBPS) is a leading institution in Mohali committed to values-driven, future-ready education. For over two decades, GBPS has nurtured confident, curious, and compassionate learners through an approach that blends academic excellence with character development.

Our classrooms are creative, emotionally safe spaces guided by passionate educators who believe in mentoring, not just teaching. With growing recognition for our progressive pedagogy and leadership-oriented learning, GBPS continues to build strong partnerships between parents, teachers, and students shaping young minds ready to thrive in life and leadership.

Role Description

full-time, on-site role (5 days/week)

dynamic, creative, and high-performing individual

not a routine social-media job,

Key Responsibilities

• Drive admissions communication and outreach

   — build strong relationships with parents, students, and partners while managing lead tracking for both 

  day-school and hostel (NDA-focused) programs.

• Manage and grow the school’s digital presence

   across 

  Instagram, LinkedIn, and Facebook

   through compelling storytelling, community engagement, and consistent brand voice.

• Represent the school in meetings and public interactions

   — coordinate with parents, educators, and external partners, ensuring clarity, professionalism, and warmth in every interaction.

• Manage PR & media relations

  , including local newspaper coverage, press releases, and event features to strengthen GBPS’s reputation as a values-driven modern school.

• Oversee photography, videography, and reels

   to visually capture school life, achievements, and events in alignment with the brand tone.

• Coordinate website updates and ensure content alignment

   with ongoing campaigns, admissions drives, and media coverage.

• Leverage AI tools and digital platforms

   (e.g., ChatGPT, Canva, CapCut, analytics tools) for smarter design, content creation, and workflow efficiency.

• Maintain referral and commission records

   for teachers, partner institutions, and coaching collaborators.

Qualifications

• Exceptional written and verbal communication skills

   – must be articulate, confident, and able to represent the school with warmth and professionalism.

• Strong interpersonal skills

   – a people’s person who builds trust and rapport easily with parents, teachers, and partners.

• Proficiency in social media management and storytelling

   – hands-on experience with Instagram, LinkedIn, and Facebook brand building.

• Creative thinker with an eye for design and brand consistency.

• Ability to work independently, manage timelines, and thrive in a fast-paced, feedback-driven setup.

• Familiarity with AI tools

   (ChatGPT, Canva, CapCut, analytics) is a strong plus.

• Bachelor’s degree

   in Marketing, Communications, Design, or related field preferred.
• Must be 

  on-site (Mohali)

  , available full-time (5 days/week).

What You'll Gain

• Direct mentorship under the school’s leadership team

   on branding, PR, and admissions strategy.

• Opportunities to shape how parents and students perceive modern education

   through creative storytelling and design.

• Hands-on experience

   in managing both digital and on-ground branding for one of the region’s most values-driven schools.

• Cross-functional exposure

   to marketing, events, operations, and strategic communication.
• A 

  performance-led, trust-based environment

   that rewards ownership, creativity, and growth.