Social Media Associate

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About Us

:WTF is a new-age media company crafting compelling narratives that resonate with India’s digitally empowered and culturally vibrant youth. By blending authenticity, humor, and fresh perspectives, we create content that sparks meaningful conversations and challenges the status quo. From podcasts to social media IPs and brand collaborations, WTF is redefining how stories are told, connecting with the heart of India 2.0, and shaping the future of media

.About the Rol

a Social Media Associa

m.Key Responsibiliti

• es:Build and manage content calendars across Instagram, LinkedIn, YouTube, Meta, X & m
• oreConceptualise, write, shoot, and edit platform-native content from reels to carousels to me
• mesOwn the end-to-end content process for both WTF and key client accou
• ntsShoot and edit videos with strong hooks, captions, and storytell
• ingCollaborate with the design team to bring creative ideas to l
• ifeMonitor trends and adapt them into relevant content f
• astManage community engagement, DMs, comments, conversati
• onsTrack performance and optimise content using insights + d
• ataDevelop content ideas and formats that build brand love and drive engagem

entRequireme

• nts:2–3 years of hands-on social media experi
• enceBachelor’s degree in Marketing, Communications, or related f
• ieldStrong copywriting and visual storytelling sk
• illsAbility to shoot and edit short-form video content (reels especia
• lly)Solid understanding of content formats, platform algorithms, and performance met
• ricsExcellent communication and time management sk
• illsA sharp eye for design, aesthetics, and tr

endsB

• onus:Certifications in social/digital mark
• etingExperience handling social for a media company or st
• artupCanva/Adobe editing s
• killsAn active, creative presence on social media you