Social Media Associate

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About Us:

WTF is a new-age media company crafting compelling narratives that resonate with India’s digitally empowered and culturally vibrant youth. By blending authenticity, humor, and fresh perspectives, we create content that sparks meaningful conversations and challenges the status quo. From podcasts to social media IPs and brand collaborations, WTF is redefining how stories are told, connecting with the heart of India 2.0, and shaping the future of media.

About the Role:

Social Media Associate

Key Responsibilities:

• Build and manage content calendars across Instagram, LinkedIn, YouTube, Meta, X & more
• Conceptualise, write, shoot, and edit platform-native content from reels to carousels to memes
• Own the end-to-end content process for both WTF and key client accounts
• Shoot and edit videos with strong hooks, captions, and storytelling
• Collaborate with the design team to bring creative ideas to life
• Monitor trends and adapt them into relevant content fast
• Manage community engagement, DMs, comments, conversations
• Track performance and optimise content using insights + data
• Develop content ideas and formats that build brand love and drive engagement

Requirements:

• 2–3 years of hands-on social media experience
• Bachelor’s degree in Marketing, Communications, or related field
• Strong copywriting and visual storytelling skills
• Ability to shoot and edit short-form video content (reels especially)
• Solid understanding of content formats, platform algorithms, and performance metrics
• Excellent communication and time management skills
• A sharp eye for design, aesthetics, and trends

Bonus:

• Certifications in social/digital marketing
• Experience handling social for a media company or startup
• Canva/Adobe editing skills
• An active, creative presence on social media yourself