Social Media Assistant

Social Media Content Specialist (USA/UK Focus)

Core Responsibilities & Content Management

• Lead the planning, scheduling, and execution of the daily social media content calendar, with a primary focus on the USA market.
• Write, edit, and optimize engaging, region-appropriate captions and copy, ensuring it is tailored specifically for a USA-based audience and aligns with brand voice.
• Publish content across key platforms (Instagram, Facebook, Twitter, TikTok, and YouTube) using social media management tools like Meta Business Suite and Hootsuite.
• Provide support and assistance in planning and publishing social media content for other international markets (e.g., APAC, Middle East, and Africa) as required.
• Maintain and update website content—including copy and visuals—to align with current social media campaigns and broader brand goals.

Community Engagement & Collaboration

• Actively monitor and manage community engagement across all platforms (comments, direct messages, mentions) by providing timely, on-brand responses to foster interaction and community growth.
• Coordinate asset delivery by effectively liaising with internal creative teams, including graphic designers, video editors, and producers.
• Ensure seamless and timely content delivery by collaborating effectively with international teams, specifically those based in Mumbai and other global locations.

Strategy & Reporting

• Track, analyze, and report on social media performance metrics, compiling clear, insightful reports that provide actionable, data-driven suggestions for content strategy improvements.
• Proactively monitor US-based social media trends, pop culture, and entertainment news to inform content creation, ensuring the brand's presence remains fresh, relevant, and timely.

Key Changes Made:

• Stronger Verbs: Replaced generic terms (like "Plan, schedule, and manage") with more impactful action verbs (Lead, Execute, Optimize, Foster).
• Clarity & Structure: Organized the list under three logical headings (Content Management, Collaboration, Strategy & Reporting) for easier reading.
• Professional Terminology: Used "Meta Business Suite" instead of "Meta Suite" and emphasized "actionable, data-driven suggestions" to highlight the strategic aspect of reporting.
• Emphasis: Bolded key terms to highlight the most important aspects of the role (e.g., USA market, data-driven, community growth).

Job Types: Full-time, Permanent

Pay: ₹40,000.00 - ₹60,000.00 per month

Benefits:

• Provident Fund

Ability to commute/relocate:

• Malad West Dely, Mumbai, Maharashtra: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Social media management: 3 years (Preferred)

Language:

• English (Preferred)

Work Location: In person