Social Media Assistant

About the Role

FMCG company

Key Responsibilities

1. Social Media Strategy & Management

• Execute & follow up with the agency on creative

  social media strategies

  aligned with brand objectives.
• Follow up with the agency on monthly content and campaign deliverables & plans for Facebook, Instagram, YouTube, LinkedIn, Tik Tok and other platforms.
• Monitor trends, competitor activities, and industry updates to keep brand content fresh and relevant.
• Ensure timely posting, engagement, and performance tracking.

2. Digital Campaigns & Performance

• Monitor the paid digital campaigns (Meta, Google Ads, YouTube, etc.) in coordination with the marketing team & agencies.

3.Influencer & Collaboration Management

• Identify, shortlist, and manage influencer partnerships for campaigns.
• Negotiate deliverables, ensure timely content delivery, and measure impact.
• Build long-term influencer relationships to maintain consistent brand presence.
• Track Influencer campaign Led by the agency.

4.WhatsApp & Email Marketing

• Create and manage WhatsApp broadcast campaigns to drive brand engagement and conversions.
• Develop and execute email marketing campaigns with engaging copy and visuals.
• Track and analyse open rates, click-through rates, and campaign performance.
• Lead the Consumer research Campaign on email Marketing.

5.Creativity & Content Development

• Generate fresh campaign ideas, interactive formats, and innovative audience engagement concepts.
• Ensure brand consistency across all content.

6. Coordination & multi-tasking

• Collaborate with internal teams and agencies for seamless campaign execution.
• Manage multiple projects under tight deadlines without compromising quality.
• Stay proactive, resolve issues quickly, and ensure agencies deliver on time through constant follow-ups.

Key Skills & Requirements

• 3–4 years of relevant experience in Social & Digital Marketing, preferably in FMCG or consumer goods.
• Strong understanding of social media platforms, digital campaign tools, and analytics.
• Hands-on experience in influencer marketing, WhatsApp marketing, and email campaigns.
• Exceptional creativity with an eye for visual storytelling and engaging content.
• Excellent organizational skills and the ability to manage multiple projects simultaneously.
• Knowledge in campaign analytics tools (Meta Business Suite, Google Analytics, Mailchimp, etc.).
• Ability to adapt quickly, think on your feet, and improvise when needed.
• Join only if you thrive in a fast-paced environment where ideas and campaigns come to life in real time, requiring you to stay agile and proactive.

Why Join Us?

• Work with a dynamic FMCG brand making waves in the market.

• Opportunity to work for a International company

  with exposure to international campaigns and markets.
• Shape and execute creative campaigns with measurable impact.
• A collaborative, fast-paced work environment where ideas come to life.