Social Media and Meta Ads Consultant

Job Title: Social media and Meta Ads Consultant

Company: Globitude Travel
Location: Delhi NCR / Gurugram
Employment Type: Full-Time
Experience Required: Minimum 1 year

Job Summary:

A Meta Ads Consultant is responsible for planning, managing, and optimizing advertising campaigns on Meta platforms (Facebook, Instagram, Messenger, and Audience Network). They analyze campaign performance, develop strategies to improve ROAS (Return on Ad Spend), and ensure that businesses reach their target audience effectively.

Key Responsibilities:

✅ Campaign Strategy & Setup

• Develop and execute data-driven Meta Ads strategies.
• Set up, launch, and optimize Facebook and Instagram ad campaigns.
• Define campaign objectives, targeting, and audience segmentation.

✅ Performance Optimization

• Monitor and analyze key performance metrics (CTR, CPC, CPM, ROAS).
• A/B test creatives, copy, and audience targeting to improve conversion rates.
• Optimize ad spend and budget allocation for maximum results.

✅ Creative & Copy Collaboration

• Work with designers and copywriters to create compelling ad creatives.
• Suggest high-performing ad formats (carousel, video, stories, reels, etc.).

✅ Audience Targeting & Insights

• Leverage Facebook Pixel, Conversions API, and Custom Audiences.
• Use Lookalike Audiences and Retargeting strategies.
• Interpret customer insights and adjust targeting strategies accordingly.

✅ Reporting & Analysis

• Provide detailed campaign performance reports to clients or stakeholders.
• Use Meta Ads Manager, Google Analytics, and third-party tools for analysis.
• Offer strategic recommendations based on data insights.

✅ Client Communication & Training (if working as a consultant)

• Educate clients on best Meta Ads practices.
• Guide businesses on ad policies and compliance.
• Provide ongoing support and recommendations.

Qualifications & Skills:

✔ Proven experience managing Meta Ads campaigns.
✔ Proficiency in Meta Business Suite, Ads Manager, and Pixel setup.
✔ Strong analytical skills and data-driven mindset.✔ Experience with A/B testing and conversion tracking.
✔ Knowledge of audience targeting, bidding strategies, and ad placements.✔ Excellent communication and client management skills.✔ Familiarity with Google Analytics, Shopify, or other e-commerce platforms is a plus.
✔ Meta Blueprint Certification is a bonus.

How to Apply:

Send your portfolio + resume to crew@globitude.co.uk
Send resume on - 8740838201Subject: Meta Ads Consultant – Globitude Travel

Job Type: Full-time

Pay: ₹11,900.69 - ₹34,598.35 per month

Benefits:

• Flexible schedule

Work Location: In person