Social Media Analyst

Location:

Employment Type:

About Social Matters

Social Matters is a performance-driven digital marketing agency focused on helping brands grow through smart strategy, creativity, and data-backed decision-making. We partner with brands to build meaningful social presence, drive engagement, and deliver real business outcomes. If you’re passionate about turning social data into actionable insights, we’d love to meet you.

Role Overview

Social Media Analyst

Key Responsibilities

• Monitor performance across all social media platforms (Instagram, Facebook, LinkedIn, YouTube, X, Snapchat, Tiktok).
• Build weekly, monthly, and campaign-specific performance reports.
• Develop dashboards for engagement, reach, sentiment, audience behavior, and conversion metrics.
• Conduct competitor benchmarking and market trend analysis.
• Perform social listening to track sentiment, conversations, and brand perception.
• Evaluate the success of content types, posting times, and formats using A/B testing.
• Provide insights to the content, creative, paid media, and strategy teams to optimize campaigns.
• Identify patterns, growth opportunities, and platform-specific algorithmic shifts.
• Present insights directly to internal teams and clients in a clear, data-backed manner.
• Stay updated on latest social media analytics tools, trends, and best practices.

Skills & Requirements

• Bachelor’s degree in Marketing, Communications, Data Analytics, Business, or related field.

• 2–4 years

  of experience in social media analytics or digital marketing roles.
• Strong knowledge of native platform analytics (Meta Business Suite, LinkedIn Analytics, YouTube Studio, X Analytics, TikTok Insights).
• Experience with tools like

  Google Analytics, Hootsuite, Sprout Social, Data Studio, Tableau

  , or similar.
• Strong Excel/Google Sheets skills (pivot tables, data visualisation, formulas).
• Ability to analyze large datasets and turn them into actionable insights.
• Excellent communication and presentation skills.
• Understanding of paid social metrics is a plus.
• Highly detail-oriented, curious, and proactive.

Why Work With Us

• Work with diverse brands and fast-growing businesses.
• Collaborative, strategy-led environment where your insights directly shape campaigns.
• Opportunity to grow with an expanding agency.
• Flexible work culture and supportive leadership.
• Exposure to both organic and paid social strategy.