SMM Specialist

Arcitech AI, located in Mumbai's bustling Lower Parel, is a trailblazer in software and IT, specializing in software development, AI, mobile apps, and integrative solutions. Committed to excellence and innovation, Arcitech AI offers incredible growth opportunities for team members. Enjoy unique perks like weekends off and a provident fund. Our vibrant culture is friendly and cooperative, fostering a dynamic work environment that inspires creativity and forward-thinking. Join us to shape the future of technology.

Responsibilities:

• Develop and Execute Social Media Strategies: Create and implement comprehensive social media plans that align with our brand objectives and target audience.
• Content Creation: Produce compelling and platform-specific content, including text, images, and videos, to engage and grow our social media audience.
• Audience Engagement and Analysis: Monitor and respond to audience interactions, analyze engagement metrics, and adjust strategies to improve performance.
• Influencer Outreach: Identify and collaborate with influencers to expand our brand's reach and credibility.
• Content Scheduling and Management: Plan and schedule posts to ensure consistent and timely content delivery across all platforms.
• Competitor Research: Conduct regular analysis of competitor activities and industry trends to inform and enhance our social media strategies.
• Brand Reputation Management: Monitor and manage our brand's reputation across social media channels, addressing any issues promptly and professionally.
• Community Engagement: Actively engage with followers, fostering a positive community and addressing inquiries or comments.
• Blog and Article Writing: Create informative and engaging blog posts and articles to support broader marketing efforts and establish thought leadership.
• User-Generated Content (UGC): Encourage and curate UGC to build community and authenticity around our brand.
• Trend Monitoring: Stay updated with the latest social media trends and incorporate relevant strategies to keep our content fresh and engaging.

Requirements:

• Proven experience as a Social Media Specialist or similar role.
• In-depth knowledge of various social media platforms and their best practices.
• Strong content creation skills, including writing, graphic design, and video production.
• Experience with social media management tools and analytics platforms.
• Excellent communication and interpersonal skills.
• Ability to multitask and manage time effectively in a fast-paced environment.
• Familiarity with SEO, web traffic metrics, and social media KPIs.
• Creative thinking and problem-solving abilities.
• Bachelor's degree in Marketing, Communications, or a related field is preferred.