SEO+PPC

Key ResponsibilitiesSearch Engine Optimization (SEO)∙Conduct comprehensive technical SEO audits (crawlability, indexation, Core WebVitals, site speed) and work with developers to implement fixes.∙Perform in-depth keyword research to identify high-value opportunities for both on-page and content strategies.∙Optimize website structure, metadata, headers, internal linking, and landing pagesfor search visibility and conversions.∙Collaborate with content teams to create SEO-optimized blogs, case studies, and webpages aligned with keyword strategies.∙Build authority and backlinks through ethical outreach, partnerships, and PR.∙Manage local SEO including Google My Business, citations, and reviews.∙Monitor SEO KPIs: rankings, impressions, CTR, traffic quality, and organic conversions.Pay-Per-Click Advertising (PPC)∙Plan, execute, and manage paid campaigns across Google Ads, Bing, LinkedIn, andMeta Ads.∙Conduct keyword and audience research to build effective campaigns for leadgeneration.∙Write and test compelling ad copies; coordinate with designers for creatives(banners, video ads, carousels).∙Implement and optimize bidding strategies (Manual, Enhanced CPC, TargetCPA/ROAS).∙Set up and manage remarketing campaigns and custom audience targeting.∙Monitor campaign performance: CTR, CPC, CPA, ROAS, and make data-drivenadjustments.∙Ensure accurate tracking via Google Tag Manager, conversion pixels, and CRMintegration.∙Provide weekly/monthly performance reports with insights and recommendations.

Required Skills & Qualifications

∙Proficiency in SEO tools: Google Analytics (GA4), Search Console, SEMrush/Ahrefs,Screaming Frog.∙Proficiency in PPC tools: Google Ads Manager, Microsoft Ads, LinkedIn Ads Manager,Meta Ads Manager.∙Strong understanding of UTM tracking, Google Tag Manager, and Data Studio/Lookerdashboards.∙Ability to analyze performance data and translate insights into actionablerecommendations.∙Excellent written and verbal communication skills for ad copy, reporting, andstakeholder alignment.