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Skills Required

optimization seo audits research content outreach ads test video strategies data tracking reports analytics analyze communication reporting

Work Mode

On-site

Job Type

Full Time

Job Description

Job Information

    Date Opened

    09/25/2025

    Job Type

    Full time

    Industry

    IT Services

    Salary

    280000

    Work Experience

    1-3 years

    City

    Jaipur

    State/Province

    Rajasthan

    Country

    India

    Zip/Postal Code

    302003
Key Responsibilities
Search Engine Optimization (SEO)
  • Conduct comprehensive technical SEO audits (crawlability, indexation, Core Web
Vitals, site speed) and work with developers to implement fixes.
  • Perform in-depth keyword research to identify high-value opportunities for both on-
page and content strategies.
  • Optimize website structure, metadata, headers, internal linking, and landing pages
for search visibility and conversions.
  • Collaborate with content teams to create SEO-optimized blogs, case studies, and web
pages aligned with keyword strategies.
  • Build authority and backlinks through ethical outreach, partnerships, and PR.
  • Manage local SEO including Google My Business, citations, and reviews.
  • Monitor SEO KPIs: rankings, impressions, CTR, traffic quality, and organic conversions.
Pay-Per-Click Advertising (PPC)
  • Plan, execute, and manage paid campaigns across Google Ads, Bing, LinkedIn, and
Meta Ads.
  • Conduct keyword and audience research to build effective campaigns for lead
generation.
  • Write and test compelling ad copies; coordinate with designers for creatives
(banners, video ads, carousels).
  • Implement and optimize bidding strategies (Manual, Enhanced CPC, Target
CPA/ROAS).
  • Set up and manage remarketing campaigns and custom audience targeting.
  • Monitor campaign performance: CTR, CPC, CPA, ROAS, and make data-driven
adjustments.

  • Ensure accurate tracking via Google Tag Manager, conversion pixels, and CRM
integration.
  • Provide weekly/monthly performance reports with insights and recommendations.

Required Skills & Qualifications
  • Proficiency in SEO tools: Google Analytics (GA4), Search Console, SEMrush/Ahrefs,
Screaming Frog.
  • Proficiency in PPC tools: Google Ads Manager, Microsoft Ads, LinkedIn Ads Manager,
Meta Ads Manager.
  • Strong understanding of UTM tracking, Google Tag Manager, and Data Studio/Looker
dashboards.
  • Ability to analyze performance data and translate insights into actionable
recommendations.
  • Excellent written and verbal communication skills for ad copy, reporting, and
stakeholder alignment.

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Marktine Technology Solutions Pvt. Ltd.

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